Craft Beer Field Sales Lead - Milwaukee & Madison

Drekker Brewing Company; Milwaukee (WI); On-site; USD 65,000 - 90,000; Full time

Job summary

Drekker Brewing Company is seeking a Field Sales Manager to drive growth across Milwaukee & Madison, WI markets. The role is field-based with territory travel, serving as the primary liaison with distributors and retailers to expand distribution and visibility.

You will manage distributor relationships, execute chain initiatives, and educate teams on the Drekker brand. The ideal candidate brings beverages/CPG sales experience, strong communication, and an entrepreneurial, customer-focused

Qualifications

• Bachelor's degree or equivalent sales experience preferred.
• Two or more years of beverage, consumer packaged goods, or outside sales experience preferred.
• Strong relationship-building and presentation skills.
• Excellent communication and organizational abilities.
• Ability to work independently while managing multiple priorities.
• Experience working with distributors, retailers, or chain accounts preferred.
• Proficiency with CRM platforms, Microsoft Office, and mobile reporting tools.

Responsibilities

• Manage an assigned sales territory while achieving volume and distribution goals.
• Develop and maintain strong relationships with distributor leadership, sales representatives, and key retail accounts.
• Conduct regular distributor work-withs and ride-alongs to improve execution and educate sales teams.
• Prospect and secure new on-premise and off-premise account placements.
• Maintain existing account relationships while identifying opportunities for additional placements and menu expansion.
• Execute chain initiatives, seasonal programming, and approved promotional campaigns.
• Ensure proper shelf placement, displays, and point-of-sale materials.
• Support product launches, festivals, sampling events, and market activations.
• Educate distributor personnel, retailers, and consumers on Drekker products and brand story.
• Analyze market trends, distributor performance to identify growth opportunities.
• Maintain CRM activity, weekly recaps, market updates, and required administrative reporting.

Skills

Relationship building

Presentation skills

Communication

Organizational skills

Independent work

Beverage/CPG sales

Outside sales

Travel readiness

Driver's license

Education

Bachelor's degree or equivalent sales experience

Tools

CRM platforms

Microsoft Office

Google Workspace

Job description

Drekker Brewing Company is seeking a Field Sales Manager to drive growth across Milwaukee & Madison, WI markets. The role is field-based with territory travel, serving as the primary liaison with distributors and retailers to expand distribution and visibility.

You will manage distributor relationships, execute chain initiatives, and educate teams on the Drekker brand. The ideal candidate brings beverages/CPG sales experience, strong communication, and an entrepreneurial, customer-focused