CPG / Retail Marketing Manager

Globalchannelmanagement; Culver City (CA); Hybrid; USD 85,000 - 120,000; Full time

Job summary

Globalchannelmanagement is seeking a hands-on CPG / Retail Marketing Manager to own the digital and physical shelf for a major consumer brand in a hybrid role blending remote flexibility with collaborative strategy.

The role requires 3 to 5+ years in CPG brand marketing or retail merchandising, a Bachelor's in Marketing (MBA preferred), and deep familiarity with e-commerce asset management and PIM/syndication tools such as Syndigo.

Qualifications

• 3 to 5+ years of CPG brand marketing or retail merchandising experience.
• Bachelor's degree in Marketing; MBA preferred.
• Deep familiarity with e-commerce asset management and PIM/syndication tools.

Responsibilities

• Own the Digital Shelf: Build and optimize PDPs across retail channels.
• Manage Syndication: Oversee the digital asset library and syndication networks like Syndigo.
• Partner with Sales: Work with Key Account Managers to create retailer-specific digital banners, email campaigns, and in-store displays.
• Launch Products: Coordinate go-to-market assets for new product rollouts and influencer activations.

Skills

CPG Brand Marketing

Retail Merchandising

Digital Shelf Management

E-commerce Asset Management

PIM/Syndication Tools

Cross-functional Collaboration

Education

Bachelor's degree in Marketing

MBA preferred

Tools

Syndigo

PIM tools

Job description

CPG / Retail Marketing Manager (Hybrid)

We are seeking a hands-on CPG / Retail Marketing Manager to own the digital and physical shelf for a major consumer brand. This is a hybrid role blending remote flexibility with collaborative strategy.

What We Need:

• 3 to 5+ years of CPG brand marketing or retail merchandising experience.

• Bachelor's degree in Marketing(MBA preferred).

• Deep familiarity with e-commerce asset management and PIM/syndication tools.

What You Will Do:

• Own the Digital Shelf:Build and optimize above-the-fold and below-the-fold Product Detail Pages (PDPs) across retail channels.

• Manage Syndication:Oversee the digital asset library and manage syndication networks like Syndigo.

• Partner with Sales:Work with Key Account Managers to create retailer-specific digital banners, email campaigns, and in-store displays.

• Launch Products:Coordinate go-to-market assets for new product rollouts and influencer activations.