CPG Product Innovation Lead: Design, Packaging & Launch

Atlas Coffee Club; Austin (TX); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Paid time off

Paid company holidays

Paid parental leave

Employee product benefits

Opportunities for professional growth

Job summary

Atlas Coffee Club is seeking a Product Innovation & Design Manager – CPG to lead the end-to-end development of new coffee, tea, and packaged goods from concept to production. This individual contributor role partners with insights, packaging, sourcing, QA and launches, reporting to the Director of Product Development.

We value cross-functional collaboration with Growth and Operations, supplier management, and a strong eye for customer experience, with a salary range of $70,000–$90,000 plus a

Qualifications

• 3–4+ years of experience in design & innovation, new product development, or a related role, preferably within CPG, food, beverage, or ecommerce.
• Bachelor’s degree in Marketing, Product Design, HCD, or a related field preferred.
• You've worked across the physical product development lifecycle, including briefing, sourcing, sampling, production, and fulfillment.
• You think in terms of desirability, viability, and feasibility.
• You write with conviction and clarity; you think in ideas first, then words.
• You’re comfortable with Excel or Google Sheets, and with data analysis.

Responsibilities

• Research consumer, category, and cultural data, qualitative & quantitative.
• Design concepts, value propositions, and early visuals and copy for new products.
• Update monthly content for the department’s recurring subscription products.
• Author briefs and work with designers to manifest them into polished packaging and creative assets.
• Find and vet suppliers against quality, cost, capacity, and reliability standards.
• Support day-to-day relationships with suppliers and manufacturing partners.
• Support negotiations on pricing, MOQs, lead times, and production terms.
• Flag timeline, cost, quality, or supply risk early enough for teams to act on it.
• Own execution of launches from approved concept to production readiness.
• Coordinate across Growth and Operations teams and with external suppliers.
• Keep the product calendar current and moving against annual plans.
• Partner with Supply Chain and Operations on unit forecasts for new products.
• Bring inputs: demand expectations, launch timing, supplier capacity, and lead times.
• Balance staying in stock against sitting on inventory we can’t move.
• Design and launch experiments as live high-fidelity prototypes, testing early and often.
• Monitor and analyze launches: conversion, retention, feedback, and operational data.
• Iterate on it: change the product, packaging, price, positioning, then run it again.
• Update and organize product data throughout the product lifecycle.

Skills

Product design

New product development

Data analysis

Communication

Education

Bachelor’s degree in Marketing, Product Design, HCD

Tools

Excel

Google Sheets

Job description

Atlas Coffee Club is seeking a Product Innovation & Design Manager – CPG to lead the end-to-end development of new coffee, tea, and packaged goods from concept to production. This individual contributor role partners with insights, packaging, sourcing, QA and launches, reporting to the Director of Product Development.

We value cross-functional collaboration with Growth and Operations, supplier management, and a strong eye for customer experience, with a salary range of $70,000–$90,000 plus a