Product Development Lead: Launch & Optimize

MATCHA.COM; California; On-site; USD 120,000 - 150,000; Full time

Job summary

Matcha.com is seeking a Product Development Manager to drive new product concepts from concept to market, own the lifecycle, and ensure on-time launches with continuous post-launch optimization.

You will lead cross-functional coordination with suppliers, marketing, sales, and operations, maintain a quarterly cadence of new products, and keep the product pipeline healthy while upholding quality and regulatory standards.

Qualifications

• 3–5+ years owning products or projects end-to-end in CPG, food & beverage, or supplements.
• Proven track record of ownership for a product or program's outcomes, not just tasks.
• Fluent with data: you can read, analyze, and act on performance data (sales, margin, inventory) and defend decisions with numbers.
• Consistently hits quantitative targets set with leadership — launch cadence, margin, and revenue goals.
• Strong project management: you keep multiple workstreams moving on schedule and flag risks early.
• Comfortable coordinating suppliers and co-manufacturers; familiarity with formulation and relevant regulatory requirements (FDA labeling and claims) a plus.

Responsibilities

• Own new product development from brief through formulation and production-readiness.
• Coordinate with suppliers, co-manufacturers, and internal teams to meet schedule and specs.
• Own go-to-market plans and cross-functional readiness for launches.
• Monitor product performance and identify opportunities to optimize pricing, packaging, formulation, or positioning.
• Maintain a clear view of the full product pipeline across all stages of development.

Skills

Product ownership

Data-driven

Project management

Cross-functional coordination

Launch planning

Tools

Shopify

Job description

Matcha.com is seeking a Product Development Manager to drive new product concepts from concept to market, own the lifecycle, and ensure on-time launches with continuous post-launch optimization.

You will lead cross-functional coordination with suppliers, marketing, sales, and operations, maintain a quarterly cadence of new products, and keep the product pipeline healthy while upholding quality and regulatory standards.