Dairy Trade Marketing Lead

Lactalis USA; San Fernando (CA); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Total rewards program

Paid time off from day one

Education reimbursement

Job summary

Karoun Dairies, part of the Lactalis family, is hiring a Trade Marketing Manager in San Fernando, CA. Lead B2B/B2C retail marketing, in collaboration with Sales and Marketing to boost brand visibility and drive performance.

Qualified applicants will have 5+ years in trade or brand marketing, strong budget skills, and proficiency with MS Office. This on-site role offers growth within Lactalis’ extensive portfolio.

Qualifications

• BA in Marketing, Business, or related field preferred.
• Minimum five years' experience in trade marketing, brand marketing, or marketing management.
• Experience managing a brand across multiple markets and budgets.
• Proficiency with Microsoft Office and data analysis tools.

Responsibilities

• Lead B2B and B2C retail marketing initiatives with Sales and Marketing teams.
• Develop and implement trade marketing plans aligned with brand objectives.
• Manage planning, budgeting, execution, and performance tracking.
• Coordinate demos, campaigns, discounts, and events at retail.
• Analyze KPIs, ROI, and syndicated data (e.g., IRI) to refine strategies.

Skills

Trade marketing

Project management

Budget planning

Data analysis

Cross-functional collaboration

Microsoft Office

Store-level execution

Communication

Retail marketing

Education

BA in Marketing, Business, or related field

Tools

Microsoft Office

Excel

PowerPoint

Job description

Karoun Dairies, part of the Lactalis family, is hiring a Trade Marketing Manager in San Fernando, CA. Lead B2B/B2C retail marketing, in collaboration with Sales and Marketing to boost brand visibility and drive performance.

Qualified applicants will have 5+ years in trade or brand marketing, strong budget skills, and proficiency with MS Office. This on-site role offers growth within Lactalis’ extensive portfolio.