CPG Account Director

INCPG; Madison (WI); On-site; USD 80,000 - 120,000; Full time

Job summary

A leading recruiting firm is seeking an experienced Account Director in Madison, Wisconsin, to drive sales growth with large Consumer Packaged Goods companies. This role involves leading the full sales cycle, maintaining relationships with senior decision-makers, and developing client-centric campaigns leveraging digital and in-store marketing solutions. The ideal candidate should have over 4 years of experience in CPG sales and strong analytical skills.

Qualifications

• 4+ years of experience in CPG sales.
• Proven track record of meeting/exceeding sales targets.
• Strong marketing experience preferred.

Responsibilities

• Lead the full sales cycle including prospecting and closing.
• Build and maintain relationships with CPG decision-makers.
• Create compelling proposals leveraging data insights.

Skills

B2B sales

Digital media

Shopper marketing

Data analysis

Presentation skills

Education

Bachelor’s degree

Tools

Microsoft Office Suite

Google Workspace

CRM systems like Salesforce

Job description

CPG Account Director

We are seeking a driven and consultative Account Director to lead sales growth with large Consumer Packaged Goods (CPG) companies. This role is responsible for building relationships with senior decision-makers, developing insight-driven proposals, and selling innovative digital, in-store, and omni-channel marketing solutions that deliver measurable results. The Account Director will play a key role in new business development, account expansion, and maintaining strong client partnerships across the CPG landscape.

Key Responsibilities

• Lead the full sales cycle, including prospecting, needs analysis, solution development, proposal delivery, and closing.

• Build and maintain relationships with senior-level CPG decision-makers to understand business objectives and design strategies that drive measurable ROI.

• Develop client-centric campaigns leveraging digital, shopper, and in-store marketing capabilities.

• Engage internal cross-functional teams (Marketing, Digital Strategy, Consumer Insights, Operations, Finance, and Leadership) to uncover opportunities and elevate proposals.

• Create compelling presentations and proposals that leverage data, insights, and financial models to influence client decision-making.

• Maintain a disciplined cadence of pipeline management, forecasting, and reporting to ensure consistent growth against sales targets.

• Consistently achieve or exceed assigned revenue and profitability goals.

Qualifications

• 4+ years of experience selling into Consumer Packaged Goods companies or working within CPG with a focus on B2B sales to retailers or partners.

• Proven track record of meeting or exceeding sales targets in a consultative selling environment.

• Strong experience with digital media, shopper marketing, or omni-channel solutions.

• Demonstrated ability to build trusted relationships and influence senior decision-makers.

• Highly analytical, with experience leveraging syndicated data (IRI, Nielsen, Numerator, etc.) to develop tailored client solutions.

• Excellent presentation, negotiation, and communication skills with the ability to craft persuasive selling stories.

• Proficiency in Microsoft Office Suite, Google Workspace, and CRM systems such as Salesforce.

• Bachelor’s degree required.

Candidate Profile

The ideal candidate is a self-starter with strong business development skills, resilience, and a passion for creating client value. They bring a balance of strategic thinking and tactical execution, with the ability to independently drive results while effectively collaborating with internal and external stakeholders.