Country Manager, Mexico

Scentsy; Meridian (AR); On-site; USD 105,000 - 140,000; Full time

Job summary

Scentsy is seeking a Country Manager, Mexico to oversee regional sales, marketing and training initiatives, and to collaborate with Scentsy Consultants to ensure critical touchpoints are managed throughout the consultant lifecycle.

You will drive GTM strategies, analytics, partner with marketing and sales training teams, develop inorganic growth presentations, and coach consultants with market-tailored programs and content, supporting Scentsy’s international growth in Mexico.

Qualifications

• Bachelor’s degree or equivalent experience.
• 8+ years of training experience preferably in direct selling.
• Proven research and presentation skills.
• Strong understanding of Scentsy ethos and culture.
• Ability to influence stakeholders and drive projects.

Responsibilities

• Identify, strategize, plan, and execute growth opportunities with a regional GTM plan.
• Review analytics on sales, recruiting, and retention to spot opportunities.
• Align strategies with marketing objectives and brand positioning.
• Partner with marketing, social media, and sales training teams to leverage campaigns for Mexico and nearby regions.
• Prepare presentations on growth initiatives for leadership evaluation.
• Increase Consultant and customer engagement using available tools and events.
• Deliver training content via calls, meetings, regional events, and conventions.
• Coach Consultants with market-specific sales programs and tools.
• Coordinate strategies for Consultant retention in the market.

Skills

Training program leadership

Public speaking

Analytical mindset

Stakeholder management

Team collaboration

Education

Bachelor’s degree or equivalent experience

Tools

Learning Management System (LMS)

Translation workflows

Job description

Description

Scentsy is looking for a Country Manager, Mexico to manage various regional strategic sales, marketing, and training projects in order to support Scentsy’s international growth. In addition, the Country Manager interfaces directly with Scentsy Consultants to ensure that key touchpoints are given specific focus and management throughout the Consultant lifecycle.

What You’ll Do:

• Identify, strategize, plan, execute, and manage clear and concise execution of strategies for potential growth opportunities while establishing a system to monitor and report on developments of the specific opportunities. Including holistic regional Go-To-Market (GTM) plan for new programs to increase sales, recruiting, customer engagement, and customer brand advocacy
• Comprehensively review weekly and monthly analytics of sales, recruiting, and retention to understand where the opportunities are
• Ensure strategies align with overarching business and marketing objectives, developed by Emerging Marketing Strategy, regarding: Consultant and consumer personas; market opportunities; purchasing processes; brand attributes and values; and differentiated product and program positioning
• Partner with the Integrated Marketing, Social Media, and Sales Training teams to align on strategy, priority, planning, and approach, ensuring the identity of campaigns, content, and programs that can be leveraged into the Mexico market and potential for the wider region
• Prepare presentations on inorganic growth initiatives and strategic development to provide leadership with a base for evaluation and decision-making
• Increase Consultant and customer commitment to the Scentsy brand by utilizing all touchpoint tools available within the corporate structure (i.e. communication tools, customer service resources, event activities, technology resources, etc.)
• Drive Consultant engagement activities by developing and delivering audience-appropriate training content for Scentsy Consultants via training calls, leadership meetings, regional meetings and events, and national conventions
• Provide training and coaching to Consultants leveraging existing sales programs and tools, customizing them for the market
• Coordinate and execute strategies for Consultant retention in assigned market
• Develop presentations, strategies, or specific topics/opportunities for internal and external audiences
• Manage and/or conduct targeted research and special studies/analyses including target identification and profiling, development of strategic rationale, preliminary valuation, and synergies estimates
• Collaborate with Marketing Technology team to actively seek out new and unique solutions to promote Scentsy products and business opportunities
• May assist with translation work for Spanish translation of sales, marketing, and training materials under the direction of the Translation team
• May update and manage training documents in the Learning Management System and Consultant led training events.
• May assist with marketing of programs and events under the direction of the Marketing team.
• Perform all other assigned tasks and requirements as needed

We're Looking For:

• Bachelor’s degree or equivalent experience
• 8+ years of training experience preferably in the direct selling industry
• Proven research skills using external and internal sources
• Demonstrated presentation, writing, and editing skills
• Strong understanding of Scentsy ethos and culture
• Strong understanding of the Direct Selling Industry (comp plans, policies, procedures)
• Strong project and program management fundamentals
• Ability to work both independently and as a team member
• Ability to gain buy-in from key stakeholders through communication, organization, transparency, and a collaborative and positive approach
• Ability to work with key stakeholders to provide influence and drive projects
• Ability to work effectively with resources from all areas of the business
• Analytical yet pragmatic with strong quantitative capabilities, business judgment, and acumen
• Good organizational and communication skills, accuracy, and attention to detail