Counter Sales

Colours, Inc.; Rapid City (SD); On-site; USD 17,000 - 25,000; Full time

Job summary

Colours, Inc. is seeking a friendly Counter Sales Representative to serve walk-in customers at our Rapid City location. You will help customers select products, answer technical questions, and process transactions with accuracy, supporting overall store operations.

You will maintain product knowledge across automotive and industrial coatings, assist with inventory, and contribute to a positive shopping experience to build loyalty and drive sales growth.

Qualifications

• High school diploma or equivalent required.
• Previous experience in retail or counter sales preferred.
• Basic math and cash-handling skills.

Responsibilities

• Greet customers promptly and provide exceptional service.
• Assist customers with product selection, technical questions, and recommendations to meet project needs.
• Process sales transactions accurately, including invoicing, payments, returns, and order entry.
• Ensure timely and accurate order fulfillment for walk-in customers and phone orders.
• Maintain strong product knowledge to effectively communicate features, applications, and benefits.
• Support inventory management by stocking shelves, monitoring product levels, and communicating low-stock items.
• Build and maintain strong customer relationships to drive repeat business and customer loyalty.
• Handle customer concerns and resolve issues professionally and efficiently.

Skills

Customer service

Communication

Product knowledge

Team collaboration

Attention to detail

Education

High school diploma or equivalent

Tools

POS systems

Job description

Description

Colours, Inc. is a leading distributor of automotive and industrial coatings, providing high-quality products, training, and service to customers across the region. We pride ourselves on reliable delivery, technical expertise, and a commitment to helping our customers succeed.

Position Summary:

The Counter Sales Representative is responsible for providing exceptional customer service, processing sales transactions, and supporting customers with product selection and technical assistance at the sales counter. This role serves as a key point of contact for walk-in customers, contractors, and commercial clients, ensuring accurate order fulfillment and a positive customer experience. The Counter Sales Representative supports store operations while contributing to revenue growth and inventory accuracy.

Key Responsibilities

• Greet customers promptly and provide exceptional service.
• Assist customers with product selection, technical questions, and recommendations to meet their project needs.
• Process sales transactions accurately, including invoicing, payments, returns, and order entry.
• Ensure timely and accurate order fulfillment for walk-in customers and phone orders.
• Maintain strong product knowledge to effectively communicate features, applications, and benefits.
• Support inventory management by stocking shelves, monitoring product levels, and communicating low-stock items.
• Assist with receiving freight, organizing inventory, and maintaining an orderly and customer-friendly store environment.
• Build and maintain strong customer relationships to drive repeat business and customer loyalty.
• Handle customer concerns and resolve issues professionally and efficiently.
• Support store operations as needed, including answering phones, preparing orders, and assisting with general administrative tasks.
• Follow company policies, safety procedures, and operational standards at all times.

Requirements

Qualifications

• High school diploma or equivalent required.
• Previous experience in retail, counter sales, customer service, or a similar role preferred.
• Strong communication and interpersonal skills.
• Ability to learn product knowledge and technical information related to automotive and industrial coatings.
• Basic math skills with the ability to accurately process transactions and handle payments.
• Strong organizational skills and attention to detail.
• Ability to lift and move products up to 50 lbs as needed.
• Proficiency in basic computer systems and point-of-sale systems preferred.

Key Competencies

• Customer service excellence
• Product knowledge and technical aptitude
• Sales support and upselling ability
• Attention to detail and accuracy
• Strong communication and interpersonal skills
• Time management and multitasking
• Team collaboration and support
• Accountability and reliability