Counter Sales

Colours, Inc.; Peoria (IL); Hybrid; USD 31,000 - 42,000; Full time

Job summary

Colours, Inc. is seeking a Counter Sales Representative to deliver exceptional service at the sales counter, assist customers with product selection, and process transactions for walk-in and contractor clients.

This role serves as a key point of contact for customers, ensuring accurate order fulfillment and a positive experience. The Counter Sales Representative supports store operations while contributing to revenue growth, inventory accuracy, and customer loyalty through strong product

Qualifications

• High school diploma or equivalent required.
• Experience in retail, counter sales, or customer service preferred.
• Strong communication and interpersonal skills.
• Ability to learn product knowledge and technical information related to coatings.
• Basic math skills to process transactions.

Responsibilities

• Greet customers promptly and provide exceptional service.
• Assist customers with product selection and recommendations.
• Process sales transactions including invoicing and payments.
• Ensure accurate order fulfillment for walk-in and phone orders.
• Maintain product knowledge and communicate features and benefits.
• Support inventory management and stock levels.
• Assist with receiving freight and keeping a clean store.
• Build strong customer relationships to drive repeat business.
• Handle customer concerns professionally and efficiently.
• Support store operations and general administrative tasks.

Skills

Customer service

Sales

Product knowledge

Education

High school diploma

Tools

POS systems

Computer systems

Job description

Description

Colours, Inc. is a leading distributor of automotive and industrial coatings, providing high-quality products, training, and service to customers across the region. We pride ourselves on reliable delivery, technical expertise, and a commitment to helping our customers succeed.

Position Summary:

The Counter Sales Representative is responsible for providing exceptional customer service, processing sales transactions, and supporting customers with product selection and technical assistance at the sales counter. This role serves as a key point of contact for walk‑in customers, contractors, and commercial clients, ensuring accurate order fulfillment and a positive customer experience. The Counter Sales Representative supports store operations while contributing to revenue growth and inventory accuracy.

Key Responsibilities:

• Greet customers promptly and provide exceptional service.


• Assist customers with product selection, technical questions, and recommendations to meet their project needs.


• Process sales transactions accurately, including invoicing, payments, returns, and order entry.


• Ensure timely and accurate order fulfillment for walk‑in customers and phone orders.


• Maintain strong product knowledge to effectively communicate features, applications, and benefits.


• Support inventory management by stocking shelves, monitoring product levels, and communicating low‑stock items.


• Assist with receiving freight, organizing inventory, and maintaining an orderly and customer‑friendly store environment.


• Build and maintain strong customer relationships to drive repeat business and customer loyalty.


• Handle customer concerns and resolve issues professionally and efficiently.


• Support store operations as needed, including answering phones, preparing orders, and assisting with general administrative tasks.


• Follow company policies, safety procedures, and operational standards at all times.

Requirements

Qualifications:

• High school diploma or equivalent required.


• Previous experience in retail, counter sales, customer service, or a similar role preferred.


• Strong communication and interpersonal skills.


• Ability to learn product knowledge and technical information related to automotive and industrial coatings.


• Basic math skills with the ability to accurately process transactions and handle payments.


• Strong organizational skills and attention to detail.


• Ability to lift and move products up to 50 lbs as needed.


• Proficiency in basic computer systems and point-of-sale systems preferred.

Key Competencies:

• Customer service excellence


• Product knowledge and technical aptitude


• Sales support and upselling ability


• Attention to detail and accuracy


• Strong communication and interpersonal skills


• Time management and multitasking


• Team collaboration and support


• Accountability and reliability