Corporate Advocacy Manager

L'Oréal; United States; Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental, Vision benefits

Flexible time off

Employee discounts on products

Job summary

A global beauty company is seeking a Manager – Corporate Advocacy to lead the influencer marketing strategy within the Digital team. You will leverage data and analytics to maximize impact while ensuring compliance and collaboration across divisions. The ideal candidate has a Bachelor's Degree, 5-7 years of experience in advocacy and influencer management, and fluency in English and Spanish. This role includes a hybrid work model and numerous perks including flexible time off and employee discounts.

Qualifications

• 5-7 years of experience in advocacy and influencer management.
• Proven experience in data analysis and performance tracking.
• Ability to manage projects and stakeholders effectively.

Responsibilities

• Lead the management of influencer analytics and campaign performance.
• Ensure compliance with L’Oréal's guidelines and manage documentation.
• Collaborate across divisions to integrate influencer strategies.

Skills

Strategic thinking

Data-driven marketing

Stakeholder management

Fluent in English and Spanish

Education

Bachelor’s Degree in Business Administration, Marketing, or related field

Tools

Microsoft Office (Excel, PowerPoint)

Project Management Tools (e.g. Microsoft Teams)

Data Visualization Tools (e.g. Power BI)

Job description

Job Title Manager – Corporate Advocacy

Division Caribe

Department Corporate Digital

Location Guaynabo, PR

Reports To Senior Manager – Head of Corporate Digital Marketing

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

What You Will Learn

As our Corporate Advocacy Manager, you will be the central pillar of our influencer marketing strategy across all divisions in L’Oréal Caribe. Reporting to the Head of Corporate Digital Marketing, you will lead the charge in leveraging data and analytics to maximize the efficiency and impact of our advocacy efforts, ensuring all campaigns are powerful, compliant, and set the standard for excellence.

In This Transversal Role, You Will

• Lead Influencer Strategy & Performance: Spearhead the management of our influencer analytics, auditing the full campaign lifecycle from vetting and KPI alignment to performance reporting. You will provide insightful analysis on investment and performance to marketing leaders across all divisions.
• Ensure Compliance & Operational Excellence: Uphold L’Oréal's golden rules and audit regulations by ensuring all campaigns are properly documented in Traackr, managing contract generation, and maintaining an accurate influencer database.
• Drive Transversal Collaboration: Act as the key liaison between divisional Marketing Directors, the CDMO, internal control teams, and our US counterparts. You will nurture strong relationships with internal teams and external agency partners, providing them with expert guidance and inspiration.
• Integrate & Innovate: Work closely with all marketing teams to seamlessly integrate influencer activities into broader marketing initiatives and stay ahead of the latest trends to keep L'Oréal at the forefront of digital advocacy.

Required Qualifications

What We Are Looking For:

• Bachelor’s Degree in Business Administration, Marketing, Digital or related field.
• 5-7 years of experience in advocacy and Influencer management.
• We are seeking a candidate who balances strategic thinking with meticulous execution and thrives in a collaborative, fast-paced environment. You are a great fit if you have:
  • Proven experience in advocacy, influencer management, and data-driven marketing, with a strong ability to manage projects and stakeholders.
  • A strategic and analytical mindset, with proficiency in data analysis, budget management, and performance tracking to drive data-driven decisions.
  • Excellent stakeholder management skills, capable of building strong, trustful relationships and effectively liaising between marketing teams, leadership, and external partners.
  • Deep understanding of influencer contracting, compliance standards, and the digital marketing landscape.
  • Fluency in both English and Spanish, with strong communication skills to present insights and strategies to diverse audiences.
• Technical Skills:
  • Advanced proficiency in Microsoft Office programs and applications. Advanced Excel with the ability to manipulate large datasets, create pivot tables, use VLOOKUPs, and build dashboards to analyze campaign performance, track budgets, and measure ROI.
  • The ability to track campaign spending, and report on the performance of influencer marketing investments.
  • Data Visualization: Proficiency in creating clear, compelling reports and presentations using tools like PowerPoint, or data visualization platforms (e.g., Power BI) to communicate insights to senior leadership.
  • Analytics Platform Knowledge: A strong understanding of social media analytics and web analytics to understand the full-funnel impact of influencer campaigns on traffic and conversion.
  • Project Management Tools: Experience using collaboration and project management platforms (e.g., Microsoft Teams) to manage complex campaign workflows, track deliverables, and ensure deadlines are met across multiple divisions and agency partners.
  • Digital Marketing Acumen: A solid understanding of the broader digital marketing ecosystem, including paid media, SEO, CRM, and how influencer marketing integrates with and amplifies these channels.
  • Contract & Compliance Knowledge: Familiarity with contracting aspects of influencer marketing, including contract generation aligned to Company and brand standards.
• Other skills:
  • Stakeholder Management & Influence: The ability to navigate a complex matrix of internal teams (Marketing Directors, CDMO, Internal Controls) and external partners, building consensus and driving the advocacy agenda with diplomacy and confidence.
  • Collaboration & Integration: A natural ability to work across different divisions and functions, fostering a spirit of partnership to integrate influencer strategies into a cohesive, company-wide marketing effort.
  • Strategic & Analytical Thinking: The capacity to see the bigger picture, using data not just for reporting, but to derive actionable insights, anticipate trends, and make sound, forward-thinking recommendations.
  • Adaptability & Resilience: Thriving in a dynamic, fast-paced environment. The ability to pivot quickly in response to campaign performance, new digital trends, or shifting business priorities while maintaining a positive and solution-oriented mindset.
  • Proactivity & Ownership: An entrepreneurial drive to take initiative, manage multiple projects with autonomy, and take full responsibility for the results, from initial planning to final impact analysis.
  • Clear & Concise Communication: The skill to distill complex data and campaign metrics into clear, compelling presentations and reports for various audiences, including senior leadership.
• Work is performed at interior / office environment involving sedentary work or sitting for a prolonged period of time.

Preferred Qualifications

• Master’s in Business Administration.
• Digital Marketing certification is preferred.

Benefits

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L'Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Carryover, Floating Holidays, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

We Don’t Require You to Meet Every Single Requirement

At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

Equal Opportunity Employer

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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