Manager - TikTok Shop Paid Media (LDB)

Loreal; New York (NY); Hybrid; USD 98,000 - 140,000; Full time

Benefits offered by this job

Hybrid work policy

Discounted products

Benefits package

Job summary

L’Oréal Corporate Digital and Marketing Office is hiring a Manager, TikTok Shop Paid Media (LDB) in New York. You will plan, activate, budget, and report on TikTok Shop campaigns, collaborating with media teams, commercial leads, and agencies to drive GMV Max success.

We seek a candidate with hands-on TikTok Shop media experience, strong data-to-insights translation, and a passion for beauty. The role combines strategic planning with execution in a hybrid office setting in New York.

Qualifications

• Requires a Bachelor's degree and 2–5 years in a media-focused role.

Responsibilities

• Owns TikTok Shop Paid Social strategy and planning for GMV Max; manages budgets and execution.
• Oversees campaign structure, implementation, QA, and performance reporting for GMV Max.
• Identifies and pitches Test & Learn opportunities to innovate brand tests.

Skills

TikTok Shop

Budget management

Campaign reporting

Data analysis

Strategic planning

Stakeholder communication

Agency collaboration

Executive level reporting

Education

Bachelor’s Degree

Tools

GMV Max

TikTok Shop platform

Job description

Job Title

Manager, TikTok Shop Paid Media (LDB)

Division

Corporate (CDMO)

Location

New York, NY (USA HQ – Hudson Yards)

Reports To

Director, Paid Social

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

CDMO

The Corporate Digital and Marketing Office mission is to put the consumer at the heart of L’Oréal’s business and drive digital innovation. As a force for L’Oréal’s innovation, CDMO delivers the best consumer experiences, drives new marketing models, and spearheads new digital capabilities to futureproof the group’s business.

At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

What You Will Do

The Manager, TikTok Shop Paid Media, will be responsible for planning, activation, budget management, reporting and testing & innovation for the LDB division. The Manager will work in tandem with media teams, commercial leads, and agency partners to create, execute, innovative media strategies on TikTok Shop.

The candidate must have experience with media strategy on TikTok Shop and can bridge the gap between data and business insights. They should have a passion for the business of beauty and an ability to take complex subject matter, distill the information and communicate business insights across the organization.

• Strategy & Planning: Owns TikTok Shop Paid Social (GMV Max) strategy and planning for brands. Leads brand-level tactical planning sessions and manages specific brand budgets and actuals. Defines operational framework for GMV Max and related initiatives. Helps drive the innovation agenda for TikTok Shop. Coordinates roadmap with Commercial teams and brand marketing. Is accountable for shoppable awareness driving tactics across upper and mid funnel activations.
• Campaign Management & Reporting: Oversees best-in-class campaign structure, implementation and QA of GMV Max for assigned brands to ensure on-time and accurate launches. Performs daily monitoring of GMV Max performance including ROI, AOV, Conversion Rate, Content Strategy and more. Analyzes TikTok Shop Paid Media (GMV Max) performance and delivers platform specific, actionable insights. Leads reporting calls, providing concrete insights and actionable next steps for brand stakeholders and commercial teams.
• Testing & Innovation: Identifies and pitches relevant "Test & Learn" opportunities (e.g., new campaign structures, creative testing) specifically for their brands. Works with the Director to align brand tests with the broader divisional learning agenda.

Skills Required

• Expertise with the Paid Social Advertising ecosystem in GMV Max or comparable channels (hands on keyboard experience a must)
• Ability to implement media best practices to take full advantage of the Paid Media landscape
• A working knowledge of all media channels and the prowess to remain diligent on market trends and market conditions
• Demonstrated understanding of strategic planning and implementation in the digital space
• Strong attention to detail and focus on process especially when managing numerous budgets and reporting to internal team(s)
• Experience working with/ management of agency partners and internal teams
• Ability to translate brand and campaign objectives into strategic optimizations
• Demonstrated understanding of strategic planning, partnership development and program implementation
• Ability to effectively present and persuade within individual or group settings through executive level reporting and communication
• Ability to collaborate effectively and respectfully cross-functionally and create clarity within an emerging capability that touches multiple teams
• Ability to analyze brand and campaign performance, as well as execute and present media investment performance clearly to key stakeholders and leadership

What We Are Looking For

• Bachelor’s Degree
• 2-5 years’ experience with agency or media-focused role (Paid Social ads experience a must)
• Strong project management skills, including experience managing multiple projects simultaneously and prioritizing based on business needs and estimated impact
• Effectively communicate (both verbally and written) with multiple groups, including presentations
• Ability to effectively present and persuade an individual or group or people
• Ability to prioritize and manage multiple responsibilities with attention to detail
• Self-motivated, results and solution oriented, strategic thinker
• Strong time management and prioritization skills

Judgment And Decision Making

This role will require a balance of analytical thinking, communication skills and data management skills as it will require a demonstrated ability to develop consumer knowledge and insight and to act on the data in collaboration with internal brand & external account partners. It requires constant interaction within a matrixed business structure (Media, Marketing, Commercial) to coordinate work and deliver objectives. Actively builds networks and becomes in-house expert on the account to influence, convince, and introduce new ways of engaging our consumers via media. This will require a high level of interpersonal skill and diplomacy and demonstrated ability to justify online priorities and decisions to internal partners. The role will require strong time management, and prioritization skills.

Essential Physical Requirements

Must be able to work in an office environment.

Other Requirements

• Leads with Human Sensitivity – Demonstrates respect, develops others (i.e. explains strategic objectives and the meaning of projects; manages senior/junior members as needed) and enriches team dynamics (i.e. motivates the team to work with diverse personalities and cultures)
• Displays Sensitivity to Our “Métier” – Focuses on quality, continues to build personal knowledge of the beauty business and understanding of beauty and Consumer Behaviors.
• Demonstrates Entrepreneurship – Takes initiative (i.e. demonstrates resourcefulness), focuses on customers, improves performance (i.e. improves work processes to save time and resources) and develops a vision. Considers consumers a company asset.
• Innovates – Shows curiosity, imagines creative solutions generating business value, promotes team creativity and utilizes data to draw new insights.
• Achieves Results with Integrity – Conveys energy, focuses on results, deliverables and follow-through (i.e. accelerates multiple tasks to meet deadlines) and acts with integrity
• Manages Complexity – Reasons from multiple perspectives (i.e. analyzes issues by combining listening, observation, reasoning and common sense) and makes decisions (i.e. finds solutions when facing dilemmas)
• Interacts Effectively – Listens and communicates effectively (i.e. presents confidently and convinces others) and actively networks
• Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.
• Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.

Please note: This job description does not list all duties of the job. Employees may be asked by management to perform other duties. The employer has the right to revise this job description at any time.

What’s In It For You

• Salary Range: $98,400 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

We are an Equal Opportunity Employer

We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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