Regional Marketing Operations Specialist

LAM Lennar Associates Mgmt LLC; Columbia (MD); On-site; USD 67,000 - 84,000; Full time

Benefits offered by this job

Health Insurance

401(k) with Company Match

Parental Leave

Education Assistance

Adoption Assistance

Vacation / Holidays

Job summary

Lennar is seeking a Regional Marketing Operations Specialist to support the centralized regional marketing structure, ensuring timely and accurate execution of marketing activities across multiple divisions. You will coordinate workflows, track initiatives, and assist with community launches and closeouts while partnering with sales, division leadership, and vendors.

This role emphasizes operational oversight, process improvement, and effective communication.

Qualifications

• Bachelor’s degree or equivalent required; high school diploma accepted with relevant experience.
• Minimum 2 years of marketing experience in home building, real estate, or consumer-facing industries.
• Experience supporting multiple projects, communities, or markets.
• Strong organizational, time management, and communication skills.

Responsibilities

• Provide day-to-day operational guidance to Marketing Field Coordinators, helping prioritize workloads and maintain consistent execution across the region.
• Lead regional marketing operational initiatives and special projects, driving accountability and resolution across divisions.
• Manage and maintain regional marketing trackers, calendars and workflows, including AIM, providing visibility to deadlines and deliverables.
• Collaborate with regional marketing, division leadership, and sales teams to resolve operational needs.
• Manage marketing processes including vendor coordination, budget tracking, marketing orders, estimates, invoices and reconciliation.
• Monitor operational activities such as community openings/closeouts, Welcome Home Centers, models, signage, and collateral.
• Drive continuous improvement by identifying gaps and recommending scalable solutions.

Skills

Organizational skills

Time management

Communication skills

Interpersonal skills

Partnership building

Microsoft Office

Education

Bachelor’s degree or equivalent

High school diploma or GED

Tools

AIM

Job description

A Career that Empowers You to Build Your Future The Regional Marketing Operations Specialist reports to the Regional Marketing Operations Manager and supports the consistent and efficient execution of marketing operations across multiple divisions within the centralized regional marketing structure. This role provides operational oversight and coordination of key priorities across field marketing activities by coordinating marketing workflows, maintaining visibility to key initiatives, supporting community launches and closeouts, and ensuring deliverables are completed accurately and on time.

Your Responsibilities on the Team

• Provide day-to-day operational guidance to Marketing Field Coordinators, helping prioritize workloads, identify process gaps and maintain consistent execution across the region.
• Lead key regional marketing operational initiatives and special projects, driving accountability, follow-through and resolution across multiple divisions.
• Manage and maintain regional marketing trackers, calendars and workflows, including AIM, providing the Region Marketing Operations Manager with visibility to deadlines, deliverables and outstanding action items.
• Collaborate and serve as a cross-functional resource for regional marketing, division leadership, sales teams and other business partners to facilitate communication and resolve operational needs.
• Manage key marketing operational processes, including vendor coordination, budget tracking, marketing orders, estimates, invoices and reconciliation ensuring accuracy and timely completion.
• Monitor and support key operational activities including community openings and closeouts, Welcome Home Centers, models, signage, collateral, events, sales requests and other division marketing priorities.
• Drive continuous improvement by identifying operational gaps and recommending solutions that increase efficiency, consistency and scalability across the region.

Your Toolbox

• Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required
• Minimum 2 years of relevant marketing experience in home building, real estate, or consumer- facing industries required.
• Experience supporting multiple projects, communities, or markets preferred
• Strong organizational and time management skills; able to manage multiple deadlines across various communities
• Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams
• Resourceful and solution- oriented
• Monthly travel (3-4 assigned divisions) to support division and local marketing initiatives, execution oversight, and as needed gap coverage.
• Demonstrate confidence in using digital and analytical tools to monitor and optimize alignment between the online experience and Welcome Home Centers.
• Knowledge of Microsoft office applications required

Physical & Office/Site Presence Requirements

This is primarily a sedentary office position which requires the incumbent to have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary.

This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties of the Associates. Duties, responsibilities, and activities may change at any time with or without notice.

General Overview of Compensation & Benefits

We reasonably expect the base compensation offered for this position to range from an annual salary of $67,400.00 - $84,300, subject to adjustment based on business-related factors such as employee qualifications, geographic pay differentials (e.g., cost of labor/living, etc.), and operational considerations. This position may be eligible for bonuses. This position may be eligible for commissions. This position will be eligible for the described benefits listed in the above section in accordance with Company Policy. This information is intended to be a general overview and may be modified by the Company due to factors affecting the business.

Life at Lennar

At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well‑being and professional growth.

• Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of.
• Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments.
• To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations.
• From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies.
• Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day.
• At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally.

Lennar Associates will have access to these benefits as outlined by Lennar’s policies and applicable plan terms.

We’re Always Looking Ahead

Want to work in an innovative environment that empowers you to explore your passions? At Lennar, we promote asking questions and working together to solve complex problems. It’s how we’ve become a leader in the homebuilding industry and why our Associates love working here. If you’re interested in helping people find their future homes and, in doing so, build a better future for themselves, then Lennar is the place for you.

Work Where Everyone’s Included

We’re committed to building and sustaining an inclusive culture where everyone has a seat at the table, and we’re all on a first-name basis. This inclusive culture influences our hiring practices, the communities we serve and how we build better career experiences for all our Associates. It’s why we created our Everyone’s Included Advisory Council, and we’d love for you to be a part of our shared journey.