CORP - Regional Field Coordinator, Marketing

LAM Lennar Associates Mgmt LLC; Columbia (MD); On-site; USD 28,000 - 37,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Paid parental leave

Adoption assistance

Vacation and holidays

Referral bonus

Home purchase discounts

Job summary

Lennar is hiring a Regional Marketing Field Coordinator to be the on-the-ground marketing partner at the division level. You’ll support local communities, NHCs, and regional marketing initiatives with timely, brand-aligned execution.

You will coordinate signage, photography, color updates, and event logistics, traveling weekly within the division. Strong communication and organization are essential for success in this role.

Qualifications

• Bachelor of Science or Arts degree or equivalent preferred.
• 0-2 years of experience required.
• Proven work experience as a Marketing Coordinator.
• Computer skills and competencies are required.
• Strong organizational and time management skills; able to manage multiple deadlines.
• Knowledge of Microsoft Office applications is required.
• Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams.

Responsibilities

• Serve as the primary marketing resource for Sales leaders and NHCs in the field.
• Fulfill requests for flyers and collateral to support sales activity with regional teams.
• Support Quick Move-In homes with accurate signage, MLS listings, and photography oversight.
• Oversee exterior/interior color selection updates and signage inventory.
• Coordinate with signage vendors for installs, removals, and updates.
• Plan and execute on-site logistics for local marketing events including grand openings and broker events.
• Support national and regional campaigns at the local level.
• Liaise between sales, operations, and regional marketing for flawless execution.

Skills

Organizational skills

Time management

Communication

Interpersonal skills

Problem solving

Digital tools

Education

Bachelor's degree or equivalent

High school diploma or GED

Tools

MLS

Canva

Airtable

Microsoft Office

Job description

Regional Field Coordinator, Marketing

We are Lennar Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.

A Career that Empowers You to Build Your Future

The Regional Marketing Field Coordinator serves as the on-the-ground marketing partner at the divisional level, supporting local community execution, New Home Consultants (NHC), and division/regional marketing initiatives. This role ensures smooth, timely, and brand-aligned marketing implementation at the community level.

Your Responsibilities on the Team

• Serve as the primary marketing resource for Sales leaders and NHCs in the field.
• Fulfill NHC requests for flyers, and collateral to support sales activity in partnership with regional teams.
• Support Quick Move-In (QMI) homes with accurate signage, post and monitor MLS listings, and oversee community photography.
• Oversee exterior/interior color selection updates.
• Coordinate, track, and maintain signage inventory across assigned divisions.
• Partner with approved signage vendors for installs, removals, and updates.
• Manage and organize the marketing closet with current branded materials.
• Plan and execute on-site logistics for local marketing events including grand openings, broker events, sales promotions, and open house weekends.
• Support national and regional campaign rollouts at the local community level.
• Oversee community launch execution, including WHC office set-up in partnership with regional and national merchandising teams, Self-Guided Tour (SGT) install/removal, and basic office systems.
• Support regional content teams with requests for photography of homes, models, local area, testimonial and lifestyle photography as necessary.
• Act as a liaison between sales, operations, and the regional marketing team to ensure flawless execution.

Your Toolbox

• Bachelor of Science or Arts degree or equivalent preferred.
• High school diploma or GED required.
• 0 - 2 Years of experience required.
• Proven work experience as a Marketing Coordinator.
• Computer skills and competencies are required.
• Strong organizational and time management skills; able to manage multiple deadlines across various job types.
• Knowledge of Microsoft office applications is required.
• Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams.
• Resourceful and solution oriented.
• Comfortable with digital tools and platforms (e.g., MLS, Canva, Airtable).
• Experience in home building, real estate, or consumer‑facing industries is a plus.
• Travel: Weekly community-level travel within assigned division / market.

This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties of the Associates. Duties, responsibilities and activities may change at any time with or without notice. During the course of your employment, you may be required to use, download, or access certain Company‑approved tools, programs, applications, or systems. These resources may include, but are not limited to, applications designed for customer engagement, operational efficiency, data analysis, Artificial Intelligence (AI) tools, and other business functions.

Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.

General Overview of Compensation & Benefits

We reasonably expect the base compensation offered for this position to range from an hourly rate of $20.54 - $27, subject to adjustment based on business‑related factors such as employee qualifications, geographic pay differentials (e.g., cost of labor/living, etc.), and operational considerations. This position may be eligible for bonuses. This position may be eligible for commissions. This position will be eligible for the described benefits listed in the above section in accordance with Company Policy.

Life at Lennar

At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well‑being and professional growth. Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day.

At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally. Lennar Associates will have access to these benefits as outlined by Lennar’s policies and applicable plan terms. Visit Lennartotalrewards.com to view our suite of benefits.

We’re Always Looking Ahead

Want to work in an innovative environment that empowers you to explore your passions? At Lennar, we promote asking questions and working together to solve complex problems. It’s how we’ve become a leader in the homebuilding industry and why our Associates love working here. If you’re interested in helping people find their future homes and, in doing so, build a better future for themselves, then Lennar is the place for you.

Work Where Everyone’s Included

We’re committed to building and sustaining an inclusive culture where everyone has a seat at the table, and we’re all on a first‑name basis. This inclusive culture influences our hiring practices, the communities we serve and how we build better career experiences for all our Associates. It’s why we created our Everyone’s Included Advisory Council, and we’d love for you to be a part of our shared journey.

Join Our Talent Network

Welcome to the Lennar Community! We are tickled, delighted and happy that you’ve decided to join our Talent Community! We look forward to connecting about career opportunities at Lennar.