Regional Marketing Field Coordinator

LAM Lennar Associates Mgmt LLC; Charleston (SC); On-site; USD 48,000 - 65,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid parental leave

Adoption assistance

Vacation, holidays, and personal days

Home purchase discounts

Job summary

Lennar is seeking a Regional Marketing Field Coordinator to act as the on-the-ground marketing partner at the divisional level. You will support local community execution, New Home Consultants, and division marketing initiatives, ensuring timely, brand-aligned marketing at the community level.

This role requires coordinating signage, photography, and event logistics while collaborating with regional and national teams. Travel weekly within the division is expected.

Qualifications

• Bachelor's degree or equivalent preferred.
• 0–2 years of experience required as a Marketing Coordinator or similar role.
• Strong organizational and time management skills with ability to manage multiple deadlines.

Responsibilities

• Serve as the primary marketing resource for Sales leaders and NHCs in the field.
• Fulfill requests for flyers and collateral to support sales activity with regional teams.
• Support QMI homes with signage, monitor MLS listings, and oversee community photography.
• Coordinate signage inventory and updates; partner with vendors for installs/removals.
• Plan on-site logistics for local marketing events and support national campaigns at the local level.

Skills

Communication

Time management

Organization

MS Office

Canva

Airtable

Vendor coordination

Education

Bachelor's degree or equivalent preferred

High school diploma or GED required

Tools

MLS/MLS listings management

Photography coordination

Job description

Regional Marketing Field Coordinator

We are Lennar Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.

A Career that Empowers You to Build Your Future

The Regional Marketing Field Coordinator serves as the on-the-ground marketing partner at the divisional level, supporting local community execution, New Home Consultants (NHC), and division/regional marketing initiatives. This role ensures smooth, timely, and brand-aligned marketing implementation at the community level.

Your Responsibilities on the Team

• Serve as the primary marketing resource for Sales leaders and NHCs in the field.
• Fulfill NHC requests for flyers, and collateral to support sales activity in partnership with regional teams.
• Support Quick Move-In (QMI) homes with accurate signage, post and monitor MLS listings, and oversee community photography.
• Oversee exterior/interior color selection updates.
• Coordinate, track, and maintain signage inventory across assigned divisions.
• Partner with approved signage vendors for installs, removals, and updates.
• Manage and organize the marketing closet with current branded materials.
• Plan and execute on-site logistics for local marketing events including grand openings, broker events, sales promotions, and open house weekends.
• Support national and regional campaign rollouts at the local community level.
• Oversee community launch execution, including WHC office set-up in partnership with regional and national merchandising teams, Self-Guided Tour (SGT) install/removal, and basic office systems.
• Support regional content teams with requests for photography of homes, models, local area, testimonial and lifestyle photography as necessary.
• Act as a liaison between sales, operations, and the regional marketing team to ensure flawless execution.

Your Toolbox

• Bachelor of Science or Arts degree or equivalent preferred.
• High school diploma or GED required.
• 0 - 2 Years of experience required.
• Proven work experience as a Marketing Coordinator.
• Computer skills and competencies are required.
• Strong organizational and time management skills; able to manage multiple deadlines across various job types.
• Knowledge of Microsoft office applications is required.
• Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams.
• Resourceful and solution oriented.
• Comfortable with digital tools and platforms (e.g., MLS, Canva, Airtable).
• Experience in home building, real estate, or consumer-facing industries is a plus.

Travel: Weekly community-level travel within assigned division / market.

Life at Lennar

At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth.

• Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of.
• Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments.
• To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations.
• From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies.
• Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day.

Lennar Associates will have access to these benefits as outlined by Lennar’s policies and applicable plan terms. Visit Lennartotalrewards.com to view our suite of benefits.

Join the fun and follow us on social media to see what's happening at our company, and don't forget to connect with us on Lennar: Overview | LinkedIn for the latest job opportunities.

Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.

We’re Always Looking Ahead

Want to work in an innovative environment that empowers you to explore your passions? At Lennar, we promote asking questions and working together to solve complex problems. It’s how we’ve become a leader in the homebuilding industry and why our Associates love working here. If you’re interested in helping people find their future homes and, in doing so, build a better future for themselves, then Lennar is the place for you.

Work Where Everyone’s Included

We’re committed to building and sustaining an inclusive culture where everyone has a seat at the table, and we’re all on a first-name basis. This inclusive culture influences our hiring practices, the communities we serve and how we build better career experiences for all our Associates. It’s why we created our Everyone’s Included Advisory Council, and we’d love for you to be a part of our shared journey.