Copywriter (Social Media)

Self Money Care; Atlanta (GA); Hybrid; USD 57,000 - 159,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive insurance options

401(k) plan matching

Paid time off

Paid parental leave

Learning opportunities

Wellness programs

Job summary

CGI in the United States is seeking a Social Media Copywriter to craft native social content and copy that stops audiences and drives engagement. You’ll work with an in-house agency team, translating brand strategy into ideas across formats and channels, in a hybrid Atlanta setting.

The role demands 5+ years of social copy experience, a strong portfolio, and ability to adapt voice per platform while collaborating with strategy, creative and channel owners.

Qualifications

• 5+ years of professional copywriting experience with social media focus.
• Experience creating social content for consumer brands or retail.
• A portfolio showing social-first thinking across short-form video, captions, platform concepts.
• Strong knowledge of TikTok, Instagram, YouTube and emerging platforms.
• Ability to translate strategy and audience insights into creative ideas and copy in brand voice.

Responsibilities

• Develop original, platform native social ideas, content series, campaigns and culturally relevant content aligned with audience behavior and brand goals.
• Write clear, engaging copy across social formats: captions, hooks, short-form video scripts, on-screen text, headlines, comments and CTAs.
• Contribute concepts and ideas in briefs and bring strong social creative thinking to execution.
• Adapt voice and structure by platform so content feels native to each channel.
• Monitor social conversations and trends, translating moments into brand-appropriate ideas and copy.
• Collaborate with the client’s in-house social team and cross-functional partners from brief to final delivery.
• Shape verbal and visual expression of social ideas while incorporating feedback and brand standards.
• Manage multiple assignments in a fast-paced environment with high creative quality and accuracy.

Skills

Copywriting

Social media marketing

Social media monitoring

Video communications

Education

Bachelor's Degree

Job description

Position Description:

We're looking for a Social Media Copywriter who knows how to create work that feels native to the feed, not like traditional advertising adapted for social. The right person understands what makes people stop, watch, share, comment, and engage, and knows how to translate brand strategy and business objectives into social ideas and copy that connect with consumers.

This role will work as part of a client's in house agency social media team, collaborating closely with creative, strategy, channel, and other cross functional partners. We're looking for an experienced social copywriter who can contribute strong ideas, write across a range of social formats and platforms, and move comfortably in a fast paced creative environment.

This role is located at a client site in Atlanta, GA. A hybrid working model is acceptable.

Your future duties and responsibilities:

• . Develop original, platform native social ideas, content series, campaigns, and culturally relevant content rooted in audience behavior, channel strategy, brand objectives, and business goals.
• . Write clear, engaging copy across social formats, including captions, hooks, short form video scripts, on screen text, headlines, comments, and calls to action.
• . Bring strong social creative thinking to briefs, contributing concepts and ideas in addition to copy execution.
• . Adapt voice, pacing, structure, and creative conventions by platform so the work feels created specifically for each channel rather than repurposed from other marketing.
• . Monitor social conversations, trends, fandoms, platform behavior, and cultural moments, quickly identifying relevant opportunities and translating them into brand appropriate creative ideas and copy.
• . Collaborate closely with the client's in house agency social media team, including creative partners, strategists, channel owners, and other cross functional stakeholders, from brief through final delivery.
• . Help shape the verbal and visual expression of social ideas while incorporating feedback, performance learnings, legal guidance, brand standards, and channel requirements.
• . Manage multiple assignments and priorities in a fast moving environment while maintaining a high standard of creative quality, accuracy, and attention to detail.

Required qualifications to be successful in this role:

• . 5+ years of professional copywriting experience, with significant experience developing creative specifically for social media.
• . Experience creating social content for consumer facing brands or retail organizations is required.
• . A portfolio demonstrating strong social first thinking and writing across short form video, captions, platform native concepts, campaigns, and culturally relevant content.
• . Strong working knowledge of TikTok, Instagram, YouTube, and emerging social platforms, including the distinct audience behaviors, formats, language, and creative conventions of each.
• . Demonstrated ability to develop social concepts and write concise hooks, scripts, headlines, captions, on screen copy, comments, and calls to action in an established brand voice.
• . Experience translating strategy, audience insights, cultural context, and business objectives into creative ideas and executions.
• . Ability to work effectively with creative, strategy, channel, and cross functional partners in an iterative, high volume environment.
• . Strong communication, presentation, collaboration, and organizational skills.
• . Sound cultural judgment and the ability to determine when and how brands should participate in social trends and conversations.
• . Advertising agency, in house agency, social agency, or social studio experience is a plus.
• - Minimum Education Required: Bachelors Degree

Other Information:

CGI is required by law in some jurisdictions to include a reasonable estimate of the compensation range for this role. The determination of this range includes various factors not limited to skill set, level, experience, relevant training, and licensure and certifications. To support the ability to reward for merit based performance, CGI typically does not hire individuals at or near the top of the range for their role. Compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range for this role in the U.S. is $56,600.00 $159,300.00.

CGI's benefits are offered to eligible professionals on their first day of employment to include:

• . Competitive compensation
• . Comprehensive insurance options
• . Matching contributions through the 401(k) plan and the share purchase plan
• . Paid time off for vacation, holidays, and sick time
• . Paid parental leave
• . Learning opportunities and tuition assistance
• . Wellness and Well being programs

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Skills:

• Copywriting
• Social media marketing
• Social media monitoring
• Video Communications

What you can expect from us:

Together, as owners, let’s turn meaningful insights into action.

Life at CGI is rooted in ownership, teamwork, respect and belonging. Here, you’ll reach your full potential because…

You are invited to be an owner from day 1 as we work together to bring our Dream to life. That’s why we call ourselves CGI Partners rather than employees. We benefit from our collective success and actively shape our company’s strategy and direction.

Your work creates value. You’ll develop innovative solutions and build relationships with teammates and clients while accessing global capabilities to scale your ideas, embrace new opportunities, and benefit from expansive industry and technology expertise.

You’ll shape your career by joining a company built to grow and last. You’ll be supported by leaders who care about your health and well-being and provide you with opportunities to deepen your skills and broaden your horizons.

Come join our team—one of the largest IT and business consulting services firms in the world.

Qualified applicants will receive consideration for employment without regard to their race, ethnicity, ancestry, color, sex, religion, creed, age, national origin, citizenship status, disability, pregnancy, medical condition, military and veteran status, marital status, sexual orientation or perceived sexual orientation, gender, gender identity, and gender expression, familial status or responsibilities, reproductive health decisions, political affiliation, genetic information, height, weight, or any other legally protected status or characteristics to the extent required by applicable federal, state, and/or local laws where we do business.

CGI provides reasonable accommodations to qualified individuals with disabilities. If you need an accommodation to apply for a job in the U.S., please email the CGI U.S. Employment Compliance mailbox at [e-mail]. You will need to reference the Position ID of the position in which you are interested. Your message will be routed to the appropriate recruiter who will assist you.

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All CGI offers of employment in the U.S. are contingent upon the ability to successfully complete a background investigation. Background investigation components can vary dependent upon specific assignment and/or level of US government security clearance held. Dependent upon role and/or federal government security clearance requirements, and in accordance with applicable laws, some background investigations may include a credit check. CGI will consider for employment qualified applicants with arrests and conviction records in accordance with all local regulations and ordinances.

CGI will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with CGI’s legal duty to furnish information.