Content Strategist & Copywriter

ManpowerGroup; Frederick (MD); On-site; USD 64,000 - 78,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

Paid parental leave

401(k) matching

PTO and company holidays

Education and professional development

Job summary

ManpowerGroup in Downtown Frederick, MD is seeking a Content Strategist & Copywriter to turn complex business knowledge into marketing that connects, builds trust, and drives action. You will uncover customer needs, craft resonant messaging, and develop content across websites, landing pages, blogs, social channels, and print campaigns.

You’ll collaborate with SEO, paid media, and design teams, interviewing clients and SMEs to translate insights into strategic content.

Qualifications

• 3-7 years of professional writing experience.
• Strong understanding of positioning, messaging, and conversion-focused copywriting.
• Experience interviewing clients or subject matter experts.
• Hands-on experience using AI tools as part of your content workflow.
• Working knowledge of SEO principles and digital content best practices.
• Ability to manage multiple projects and deadlines simultaneously.
• Agency experience is highly preferred.
• Experience with WordPress and social publishing tools is a plus.

Responsibilities

• Develop positioning and messaging for client brands, campaigns, and marketing initiatives.
• Write high-impact content for websites, landing pages, blogs, and social media.
• Develop advertising copy across digital and traditional channels.
• Create print and marketing materials including direct mail and collateral.
• Support content publishing and scheduling as needed.
• Conduct interviews with clients and subject matter experts.
• Translate insights into actionable content strategies.
• Identify the stories and differentiators that make businesses stand out.
• Utilize AI tools for research, ideation, drafting, and content development.
• Balance speed with quality and ensure content is accurate and engaging.

Skills

Content writing

Messaging & positioning

SEO understanding

Interviewing clients

AI tools

Project management

Agency experience

WordPress

Social publishing tools

Tools

Claude

Job description

Content Strategist & Copywriter | Downtown Frederick, MD | Full-time | On-site | $64,000 - $78,000 per Year

About the Role

We're looking for a Content Strategist & Copywriter who can turn complex business knowledge into marketing that connects, builds trust, and drives action. This is a role for someone who enjoys uncovering what customers actually care about, developing messaging that resonates, and creating content that performs across multiple channels.

You’ll work closely with SEO, paid media, and design specialists, helping transform strategy into compelling content. One day you may be interviewing a client to uncover their unique perspective. The next, you could be crafting website copy, writing a landing page, developing social content, or creating a print campaign.

This is a role where strong writing and strategic thinking carry equal weight. If you’re naturally curious, comfortable with AI tools, and passionate about creating content that delivers results, you’ll have the opportunity to make a meaningful impact.

What You’ll Do

Messaging & Strategy

• Develop positioning and messaging for client brands, campaigns, and marketing initiatives

• Build content around audience insights, personas, and market realities

• Create compelling narratives that strengthen trust and encourage action

• Maintain consistent brand voice across channels and content types

Content & Copywriting

• Write high-impact content for websites, landing pages, blogs, and social media

• Develop advertising copy across digital and traditional channels

• Create print and marketing materials including direct mail, outdoor advertising, and promotional collateral

• Support content publishing and scheduling as needed

Discovery & Client Collaboration

• Conduct interviews with clients and subject matter experts

• Translate insights into actionable content strategies

• Identify the stories and differentiators that make businesses stand out

AI & Content Quality

• Utilize AI tools for research, ideation, drafting, and content development (we use Claude)

• Balance speed with quality, ensuring content remains accurate, original, and engaging

• Apply critical thinking and editorial judgment to elevate content beyond AI-generated outputs

What You Bring

• 3-7 years of professional writing experience with a portfolio demonstrating versatility

• Strong understanding of positioning, messaging, and conversion-focused copywriting

• Experience interviewing clients or subject matter experts

• Hands-on experience using AI tools as part of your content workflow

• Working knowledge of SEO principles and digital content best practices

• Ability to manage multiple projects and deadlines simultaneously

• Agency experience is highly preferred

• Experience with WordPress and social publishing tools is a plus

What We Offer

We offer a competitive package including health, dental, and vision coverage, paid parental leave, 401(k) matching, PTO, company holidays, and ongoing support for education and professional development.

Great content starts with great storytelling. If you're excited about combining strategy, creativity, and modern tools to help businesses grow, we'd love to hear from you.

ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.