B2B Enterprise Content Writer

Innovatix Technology Partners; Dallas (TX); On-site; USD 70,000 - 95,000; Full time

Job summary

AT&T is seeking a senior content writer to craft compelling digital content across web and app experiences, guiding B2B and B2C audiences through ecommerce journeys, campaigns, and product pages.

The role emphasizes writing and editing with a strategic mindset to shape content decisions, maintain brand voice, and drive engagement and conversion.

Qualifications

• Bachelor’s degree and 3+ years copywriting experience in web/ecommerce consumer-facing contexts.
• Advanced writing and editing; ability to simplify technical copy without losing meaning.
• Strong presenting skills; knowledge of SEO, accessibility, UX writing, and content optimization.
• Solutions-oriented with ability to prioritize and manage multiple projects.
• Familiar with Chicago Manual of Style and workflow tools like Workfront.

Responsibilities

• Collaborate with product, marketing, brand, and legal, plus studio leads, producers, designers, and writers.
• Grow and apply AT&T brand principles for consistent voice across projects.
• Innovate customer experiences that improve understanding, engagement and conversion.
• Apply editorial standards, SEO, and accessibility while balancing business and legal needs.
• Protect content quality and brand integrity while incorporating stakeholder feedback.
• Ensure each deliverable supports site strategy and customer experience.
• Identify opportunities for process improvements and content strategy enhancements.

Skills

Copywriting

Editing

Content strategy

Project management

Editorial standards

Education

Bachelor’s degree in English, marketing, advertising, communications, or similar field

Tools

Workfront

Job description

Top 5 Skills

• Bachelor’s degree in English, marketing, advertising, communications, or similar field; three+ years’ experience copywriting (web, ecommerce, and consumer-facing experiences preferred).
• Advanced writing and editing skills with the ability to simplify technical or jargon-heavy copy without losing accuracy or meaning; understands customer-centered writing, information hierarchy, and the relationship between content, design, and interaction.
• Experienced presenter capable of explaining rationale behind content decisions; working knowledge of SEO, accessibility, UX writing, and content optimization.
• Solutions-oriented thinker who can anticipate risks, needs, and opportunities; affinity for process and able to prioritize and manage multiple projects concurrently.
• Comfortable working on both creative and production tasks; experience with Experience with Chicago Manual of Style and workflow management tools such as Workfront.

Senior content writer:

The senior content writer develops compelling digital content that helps B2B and B2C audiences understand products, evaluate offers, and take action across web and app experiences. The ideal candidate has produced content for ecommerce journeys, promotional campaigns, landing pages, banners, product experiences, and more. While this role’s primary focus is writing and editing, it also requires a strategic mindset to help shape content decisions.

Primary responsibilities:

• Collaborate with product, marketing, brand, and legal teams while also working closely with studio leads, producers, designers, and writers.
• Grow and leverage a deep understanding of AT&T brand principles and guidelines, ensuring consistent voice and messaging across projects.
• Think outside the box to innovate customer experiences that drive understanding, engagement, and conversion.
• Apply editorial standards, SEO principles, and accessibility requirements while balancing business objectives, legal requirements, technical constraints, and customer needs.
• Protect content quality and brand integrity while incorporating stakeholder feedback.
• Ensure every deliverable supports the site strategy and desired customer experience.
• Identify opportunities for both process improvement and content application (e.g., messaging frameworks, content approach, experience recommendations).

Core competencies & requirements:

• Bachelor’s degree in English, marketing, advertising, communications, or similar field.
• Three+ years’ experience copywriting (web, ecommerce, and consumer-facing experiences preferred).
• Advanced writing and editing skills with the ability to simplify technical or jargon-heavy copy without losing accuracy or meaning.
• Understands customer-centered writing, information hierarchy, and the relationship between content, design, and interaction.
• Experienced presenter capable of explaining rationale behind content decisions.
• Working knowledge of SEO, accessibility, UX writing, and content optimization.
• Solutions-oriented thinker who can anticipate risks, needs, and opportunities.
• Affinity for process and able to prioritize and manage multiple projects concurrently.
• Comfortable working on both creative and production tasks.
• Experience with Chicago Manual of Style and workflow management tools such as Workfront.