Copywriter freelance

Spring Studios; New York (NY); On-site; USD 111,000 - 166,000; Part time

Job summary

Spring Studios in New York is seeking a Freelance Copywriter with exceptional conceptual thinking, a sharp editorial eye and deep understanding of fashion, luxury, beauty and lifestyle. You’ll collaborate on a variety of brand and creative projects, developing compelling copy across campaigns, digital platforms, social content, editorial and wider brand communications.

Working with Creative Directors, Art Directors and Designers, you’ll shape concepts from brief to delivery, translating

Qualifications

• 5+ years experience as Copywriter in agency/brand/editorial environment.
• Strong portfolio demonstrating conceptual thinking and copywriting craft across channels.
• Experience with fashion, luxury, beauty, makeup and lifestyle brands.
• Experience developing campaign concepts, headlines, brand narratives and social/digital copy.

Responsibilities

• Develop compelling concepts and distinctive copy from idea to final execution, grounded in strategy and brand.
• Contribute to campaigns, brand narratives and messaging frameworks across channels.
• Write and adapt copy for assets, social, digital, websites, editorial content and brand communications while maintaining clarity and consistency.
• Understand and adapt to different brand identities, audiences and tones of voice.
• Collaborate with Creative Directors, Art Directors, Designers, Strategists and partners; present ideas in reviews and to clients.
• Edit, refine and proofread copy for accuracy and consistency across deliverables.
• Manage multiple projects within fast-paced timelines with high-quality output.

Skills

5+ years copywriting experience

Conceptual thinking

Copywriting craft

Fashion, luxury, beauty, lifestyle

Campaign concepts & headlines

Social and digital copy

Job description

Do you know how to turn a brand’s point of view into language people remember?

Spring Studios is looking for a Freelance Copywriter with exceptional conceptual thinking, a sharp editorial eye and a deep understanding of fashion, luxury, beauty and lifestyle. You’ll collaborate on a variety of brand and creative projects, developing compelling, distinctive copy across campaigns, digital platforms, social content, editorial and wider brand communications.

Working closely with Creative Directors, Art Directors, Designers, Strategists and other creative partners, you’ll help shape concepts and narratives from the earliest stages of a brief through to final delivery. You’ll translate strategic and creative direction into relevant, engaging and brand-specific language, bringing clarity, originality and a strong point of view to every project.

We’re looking for someone who can move confidently between brands, audiences and formats. You’ll be comfortable working within established brand guidelines and tones of voice while continuing to find fresh and culturally relevant ways to express each client’s needs. Alongside outstanding writing and editing skills, you’ll bring strategic awareness, curiosity and the confidence to present and discuss your ideas with both internal teams and clients.

Key Responsibilities

Concept Development & Copywriting

Develop compelling creative concepts and distinctive copy from initial idea through to final execution, ensuring every output is strategically grounded, culturally relevant and true to the brand.

Campaigns & Creative Narratives

Contribute to the development of integrated campaign ideas, brand narratives, messaging frameworks, headlines and creative platforms that can extend effectively across multiple channels and touchpoints.

Write and adapt copy across campaign assets, social media, digital experiences, websites, editorial content, brand communications and other formats, maintaining clarity and consistency at every stage.

Brand Voice & Identity

Understand and adapt to different brand identities, audiences and tones of voice. Work confidently within established guidelines while finding fresh, relevant and engaging ways to evolve a brand’s language.

Fashion, Beauty & Luxury Expertise

Bring a sophisticated understanding of the language and cultural landscape of fashion, luxury, beauty, makeup and lifestyle, creating work that feels contemporary, credible and distinctive.

Creative Partnership

Collaborate closely with Creative Directors, Art Directors, Designers, Strategists and other internal and external partners. Contribute actively to creative conversations and help strengthen the overall quality of the work.

Presentation & Communication

Clearly articulate creative thinking and copy rationale in internal reviews and, when required, client presentations. Respond thoughtfully to feedback while protecting the strength and integrity of the idea.

Editing & Quality Control

Edit, refine and proofread copy to ensure accuracy, consistency and attention to detail across every deliverable.

Stay connected to contemporary culture, fashion, luxury, beauty, digital platforms and emerging communication trends. Bring fresh references, evolving language and new creative formats into the work.

Project Ownership

Manage multiple projects simultaneously, working efficiently and collaboratively within fast-paced timelines while maintaining exceptional quality, organization and attention to detail.

Essential Experience & Skills

• At least 5 years of experience as a Copywriter within a creative agency, brand or relevant editorial environment.
• A strong portfolio demonstrating exceptional conceptual thinking and copywriting craft across a range of channels and formats.
• Significant experience working with fashion, luxury, beauty, makeup and lifestyle brands.
• Experience developing campaign concepts, headlines, brand narratives, social and digital copy, editorial content and wider communication assets.
• An excellent command of English, with outstanding writing, editing and proofreading skills.
• The ability to understand and adapt to different brand identities, audiences and tones of voice.
• A strategic understanding of the role of copy within the wider creative process.
• Strong communication and presentation skills, with the confidence to articulate creative ideas to colleagues and clients.
• The ability to manage multiple projects and deliver high-quality work within designated timelines.
• Experience collaborating effectively with multidisciplinary creative teams.
• Previous experience working in a freelance capacity within a fast-paced creative environment is a plus.

What We’re Looking For

• A writer with a distinctive creative point of view and an instinct for language that feels relevant, engaging and memorable.
• Someone who combines strong conceptual thinking with the craft and attention to detail required for flawless execution.
• A culturally curious creative with a deep understanding of fashion, luxury, beauty and lifestyle.
• Someone who can move confidently between different brands, audiences, tones and formats.
• A collaborative partner who contributes ideas, welcomes constructive feedback and strengthens the work of the wider creative team.
• A highly organized writer who can manage competing priorities and consistently deliver exceptional work under pressure.
• Someone passionate about emerging platforms, communication trends and new ways for brands to connect with their audiences.

Engagement & Rate

This is a freelance engagement based in New York, working across our US and international projects. Day rate: $600 to $900 per day, depending on experience. Each engagement is agreed as a fixed project fee, based on the scope and the estimated number of days, and confirmed in writing before work begins.