Copywriter

Foundation Software; Strongsville (OH); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Tickets to Cleveland sporting events

Lunch & learn sessions

Employee appreciation events

Paid vacation

Paid holidays

401(k) with match

Tuition reimbursement

Medical, dental, vision insurance

Insurance discounts

Job summary

Foundation Software is seeking an experienced copywriter to craft compelling B2B content across digital and print media. You will collaborate with an in-house creative team to drive advertising strategy, develop eye-catching headlines, and produce newsletters, emails, landing pages, and product copy.

Knowledge of SEO, storytelling, and brand voice is essential for engaging diverse audiences and driving action.

Qualifications

• Demonstrated ability to write compelling copy across media.
• Experience in B2B and multiple formats (ads, emails, landing pages, blogs).
• Strong storytelling and brand voice skills.
• Knowledge of SEO concepts and keyword usage.
• Ability to tailor messages for different audiences and funnel stages.
• Excellent grammar, tone, and attention to detail.
• Ability to manage multiple projects with deadlines.

Responsibilities

• Collaborate with in-house creative team to drive advertising strategy.
• Produce engaging copy for digital and print ads, videos, emails, and pages.
• Develop headlines, taglines, and calls to action.
• Test copy variants with analytics to improve MQLs.
• Draft newsletters and direct mail campaigns to spark conversations.
• Proofread for accuracy and consistency; ensure brand voice.
• Meet with SMEs to align audience messaging for each product line.
• Stay current on digital marketing trends and platforms.
• Evaluate competitors and identify market opportunities.
• Work with writers to execute advertising and content strategy.

Skills

Copywriting

B2B copywriting

Storytelling

Headlines & subject lines

Brand messaging

Audience targeting

Content marketing

SEO basics

Multi-channel advertising

Collaboration

Tools

AI tools

Keyword research

Job description

What is great about working for Foundation?

Plenty! We have a fun, casual, yet hard-working culture that invests in our employees, promotes creativity, and delivers on our reputation. Would you like to work for a company that offers manicures and pedicures in the office? We do! How about massages, laundry service, monthly car washes, catered lunches Wednesdays and a monthly happy hour - we offer all this and more!

At Foundation we believe in and promote a work-life balance with a top-notch workout facility, fitness classes and free personal training; and for those competitive types, a game room complete with table tennis, foosball, and video game systems. Also, there are some comforts of home, there is a full kitchen, free coffee and specialty flavors, soft drinks, and snacks.

Position Summary

Foundation Software, a national provider of construction software and services and one of Northeast Ohio's top workplaces, is seeking an experienced, self-driven copywriter with proven ability to write compelling copy that boosts engagement and convinces the reader to act. You will collaborate with an in-house creative team to drive our advertising strategy across multiple media and lead generation platforms.

Essential Functions and Responsibilities

• Reports to the Director of Digital Media, Marketing Content Manager and VP of Marketing
• Offer fresh copy concepts, ideas, and contributions to a collaborative marketing team
• Produces engaging, clear copy for digital and print ads, videos, email, direct mail, landing pages, product descriptions, and other mediums.
• Develops eye-catching headlines, taglines, and calls to action
• Works with analytics to continuously test various copy elements that drive MQLs
• Draft newsletters, email and direct mail campaigns that encourage conversations
• Attention to detail with ability to proofread work, ensuring accurate, error-free copy
• Meeting with SMEs and stakeholders to understand audience and messaging for each product line
• Stays current on the digital marketing trends and requirements for each platform
• Evaluates competitor content strategies and points out market opportunities
• Knows best practices for capturing attention and driving action through the written word
• Work closely with our writing team to help execute our advertising and content strategy

Required Skills and Experience

• Imagination, initiative, and a passion for making great content
• Recognizes psychological triggers that impact buying decisions
• Writes captivating headlines and subject lines that boost engagement
• Employs storytelling methods to establish emotional connection with audiences
• Crafts brand messaging that stands out from the competitors
• Understands keyword research, comprehension of on-page SEO elements, and awareness of content marketing strategies to engage audience
• Outstanding writing skills in variety of forms and media (e.g., ad copy, blogs, social, short stories, emails, headlines, subject lines, etc.)
• Ability to write to different audiences (e.g., bookkeepers, financial professionals, executives) and for different stages within the marketing funnel
• An eye for detail, grammar, and consistency
• Ability to manage multiple projects with different tone and voice simultaneously while meeting project deadlines
• Ability to work in a challenging environment and collaborate with a team that includes cross-company stakeholders, designers, writers, sales reps, and executives
• B2B copywriting experience required
• Certifications from Google, copy blogger, content marketing, etc. is a plus
• Familiarity with SEO principles, keyword search and AI tools also a plus

• tickets to Cleveland sporting events
• a variety of lunch and learns
• various employee-appreciation events throughout the year
• paid vacation
• paid holidays
• 401(k) with match
• tuition reimbursement
• medical, eye and dental
• Now offering discounts on pet, home, and auto insurance through Liberty Mutual!

Foundation is constantly recognized as one of Northeast Ohio's top workplaces. We are a 21-time winner of the NorthCoast 99 award, a multi-year winner of The Plain Dealer's Top Workplaces award, and have been recognized multiple years on the Inc. 5000 list of fastest-growing private companies in the U.S.

Let us start your future at Foundation!

Foundation Software is an Equal Opportunity Employer.