Copywriter

GALE; New York (NY); Híbrido; USD 70.000 - 100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Descripción de la vacante

GALE is seeking a concept-driven Copywriter to join our team, focusing on Brinker brands (Chili's and Maggiano's) with additional work for Enercare and Delta SkyMiles. You’ll craft campaign concepts that span SMS, push, email, and web, leading with big ideas and translating them across formats.

The role demands 3–5 years of agency/CRM copy experience, a sharp sense of voice, and a portfolio that proves creative thinking and humor when appropriate.

Formación

• 3–5 years of copywriting experience, ideally with agency and CRM/lifecycle experience.
• A portfolio that shows conceptual thinking and ideas, not just executions.
• Fluent on the internet and able to distinguish jokes from brand overdoing it.
• Experience writing for email, SMS and/or push; understands how readers skim.

Responsabilidades

• Concept and write copy across SMS, push, email, and web for multiple brands.
• Lead with ideas and develop campaign concepts and platforms across channels.
• Write engaging, on-brand copy for Chili's, Maggiano's, Enercare, and Delta SkyMiles.
• Collaborate with art directors, designers, and strategists to deliver conceptually sharp work.
• Work within CRM constraints: character counts, personalization, segmentation, subject lines, A/B tests.
• Present work clearly, take feedback, and participate in brainstorms.

Conocimientos

Copywriting

CRM lifecycle

Idea leadership

Campaign concepts

Descripción del empleo

GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge’s Business Transformation Agency of the Year and Adweek’s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions.

We work with brands such as Delta, Uber, Starbucks, Chili’s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!

GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace

We're looking for a concept-driven Copywriter to join our team, working primarily on Brinker International - the home of Chili's Grill & Bar and Maggiano's Little Italy, with additional work across Enercare and Delta SkyMiles. Roughly 50-60% of your time will be dedicated to Brinker, giving you the chance to go deep on two beloved restaurant brands while flexing across home services and travel loyalty.

Here's the thing about the voice: it's dumb. Proudly, strategically, hilariously dumb. The kind of dumb that takes real intelligence to pull off - chronically online, meme-literate, a little unhinged, and impossible to ignore in a crowded inbox. If your best work makes people say "who approved this?" (affectionately), you're our person.

You’ll write for SMS, push, email, and web - but don't mistake the channels for the job. We're not looking for someone to fill templates; we're looking for someone who leads with the idea and brings big, campaignable concepts to life across the customer journey.

What you’ll be doing...

• Concept and write copy across SMS, push notifications, email, and web for Brinker (Chili's and Maggiano's), Enercare, and Delta SkyMiles
• Lead with ideas: develop campaign concepts and creative platforms, then translate them fluidly across channels and formats
• Write gloriously dumb, culture-fluent copy for Chili's - and know exactly when to shift gears for Maggiano's warmth or a loyalty program's precision
• Partner closely with art directors, designers, and strategists to build work that's both conceptually sharp and conversion-smart
• Write within the realities of CRM: character counts, personalization fields, segmentation, subject lines, and A/B tests - and still make it sing
• Present your work with clarity and confidence, and take feedback in stride
• Contribute to brainstorms across the agency and bring a strong point of view to the table

Who you are...

• 3-5 years of copywriting experience, ideally with agency and CRM/lifecycle experience
• A portfolio that shows conceptual thinking - not just executions, but ideas (bonus points if it makes us laugh)
• Fluent in internet: you know the difference between a joke that lands and a brand trying too hard, and you never confuse the two
• Experience writing for email, SMS, and/or push; you understand how people actually read (and skim) these channels
• A natural voice-switcher who can be absurd, warm, or straightforward depending on the brand
• Detail-obsessed: you catch the typo, question the CTA, and know when a subject line is working too hard
• Collaborative, curious, and low-ego - you make the work better and the room better
• Comfortable in a fast-moving environment with multiple brands and overlapping deadlines
• Bonus: experience in restaurant/QSR, loyalty programs, or subscription/home services

Inclusion at GALE

GALE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status.

AI Disclosure

• As part of our recruitment process, we may use technology-assisted tools, including automated systems, to support the review and assessment of applications. These tools do not make the final decisions. All decisions related to screening, interviewing and selection are made by our Talent Acquisition and hiring teams