Concept-Driven Copywriter – Hybrid & Campaign-Smart

GALE; New York (NY); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

GALE is seeking a concept-driven Copywriter to join our team, focusing on Brinker brands (Chili's and Maggiano's) with additional work for Enercare and Delta SkyMiles. You’ll craft campaign concepts that span SMS, push, email, and web, leading with big ideas and translating them across formats.

The role demands 3–5 years of agency/CRM copy experience, a sharp sense of voice, and a portfolio that proves creative thinking and humor when appropriate.

Qualifications

• 3–5 years of copywriting experience, ideally with agency and CRM/lifecycle experience.
• A portfolio that shows conceptual thinking and ideas, not just executions.
• Fluent on the internet and able to distinguish jokes from brand overdoing it.
• Experience writing for email, SMS and/or push; understands how readers skim.

Responsibilities

• Concept and write copy across SMS, push, email, and web for multiple brands.
• Lead with ideas and develop campaign concepts and platforms across channels.
• Write engaging, on-brand copy for Chili's, Maggiano's, Enercare, and Delta SkyMiles.
• Collaborate with art directors, designers, and strategists to deliver conceptually sharp work.
• Work within CRM constraints: character counts, personalization, segmentation, subject lines, A/B tests.
• Present work clearly, take feedback, and participate in brainstorms.

Skills

Copywriting

CRM lifecycle

Idea leadership

Campaign concepts

Job description

GALE is seeking a concept-driven Copywriter to join our team, focusing on Brinker brands (Chili's and Maggiano's) with additional work for Enercare and Delta SkyMiles. You’ll craft campaign concepts that span SMS, push, email, and web, leading with big ideas and translating them across formats.

The role demands 3–5 years of agency/CRM copy experience, a sharp sense of voice, and a portfolio that proves creative thinking and humor when appropriate.