Copywriter & Content Specialist

Gelia Wells & Mohr, Inc.; Buffalo (NY); On-site; USD 45,000 - 70,000; Full time

Job summary

Gelia Wells & Mohr, Inc. is seeking a Copywriter & Content Specialist to craft clear, engaging copy across digital, social, and physical channels.

This is a copywriting role first, with emphasis on social media and the ability to adapt and repurpose content without losing the original idea or brand voice.

You’ll collaborate with art directors, strategists, account teams, and social specialists to develop campaign ideas and build content that can work across channels.

Qualifications

• 3+ years professional copywriting experience in fast-paced environments.
• A portfolio showing conceptual thinking and polished writing across digital, social, and physical channels.
• Experience developing social media calendars aligned to content strategy.
• Ability to write platform-specific copy for organic and paid social.
• Working knowledge of major social platforms, publishing tools, formats and best practices.
• Interest in social trends and emerging content formats.
• Strong editing, grammar, tone, and detail.
• Ability to collaborate with art directors and creative partners.
• Ability to adapt and repurpose ideas across platforms and formats.

Responsibilities

• Develop strong concepts and turn them into clear, engaging copy across digital, social, and physical channels.
• Collaborate with art directors, strategists, account teams, and social specialists to shape campaign ideas.
• Create social calendars, and write organic and paid social posts and video scripts.
• Craft website copy, emails, brochures, and campaign messaging.
• Adapt and repurpose content without losing the original idea or brand voice.
• Edit and proofread copy with careful attention to grammar and tone.

Skills

Copywriting

Portfolio development

Social media calendars

Platform-specific copy

Editing & proofreading

Multi-project management

AI-assisted writing

Team collaboration

Brand voice stewardship

Tools

AI writing tools

Job description

Good copy does more than fill space. It gives an idea a voice, connects with the right audience, and fits the platform where people will see it. If that sounds like how you approach the work, we’d like to meet you.

Gelia is looking for a Copywriter & Content Specialist who can develop strong concepts and turn them into clear, engaging copy across digital, social, and physical channels. This is a copywriting role first, with a strong emphasis on social media and the ability to adapt and repurpose content without losing the original idea or brand voice.

You’ll collaborate with art directors, strategists, account teams, and social specialists to develop campaign ideas and build content that can work across channels. The work may include social calendars, organic and paid social posts, video scripts, websites, emails, brochures, direct mail, campaign messaging, and other short- and long-form content.

What You’ll Bring:

• 3+ years of professional copywriting experience, preferably in an agency or similarly fast-paced environment
• A portfolio showing strong conceptual thinking and polished writing across digital, social, and physical channels
• Experience developing social media calendars that connect individual posts to a broader content strategy
• The ability to write platform-specific copy for organic and paid social content
• A working knowledge of major social media platforms, publishing tools, formats, and best practices
• An interest in social trends, platform updates, audience behavior, and emerging content formats
• The judgment to recognize which trends make sense for a brand and which ones do not
• Strong concepting skills and the ability to build ideas collaboratively with art directors and other creative partners
• The ability to establish and maintain a clear, consistent brand voice
• The ability to adapt and repurpose a strong idea across platforms, formats, and stages of a campaign
• Strong editing and proofreading skills with careful attention to grammar, tone, and detail
• The ability to manage multiple projects, priorities, and deadlines
• Experience using AI-enabled writing and creative tools to improve research, ideation, versioning, and production efficiency without sacrificing quality or brand voice
• Clear communication skills, openness to feedback, and comfort working across teams
• Experience writing for the automotive aftermarket or industrial markets is a plus, but not required
• A link to your portfolio showing thoughtful concepts and well-crafted copy

Salary Range:

• $45,000 - $70,000

Why Gelia?

We don’t do marketing theater. We create smart, effective, results-driven work. Powered by our U-Centric content model and AI-enabled workflows, we move quickly and stay focused on what matters.We offer a competitive compensation and benefits package to the right candidate.

Gelia is an equal opportunity employer and we value diversity. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, age, or national origin. All employment is decided on the basis of qualifications, merit and business need.