Associate Director, Growth

GALE; New York (NY); On-site; USD 140,000 - 175,000; Full time

Job summary

GALE is seeking an Associate Director of Growth to lead high-stakes new business efforts from strategy to final delivery. The role sits at the center of GALE’s growth engine, coordinating across strategy, media, data, CRM, and creative teams to craft compelling narratives and win more business.

You will drive end-to-end pitches, shape integrated capabilities, and leverage AI tools to accelerate research, develop materials, and streamline processes.

Qualifications

• 10+ years in agency account management, strategy, or business development.
• Ability to test narratives in media, CRM, loyalty areas.
• Strong presentation and written communication skills.
• Able to lead multiple workstreams and manage complex opportunities.

Responsibilities

• Shape and maintain the pitch approach to be insight-led and differentiated.
• Determine scope, team structure, and approach with pitch leads.
• Manage live new business opportunities, timelines, and deliverables.
• Source market intelligence to inform prospecting and strategy.
• Maintain and improve client and prospect databases.
• Develop outreach materials and thought leadership content.
• Lead development of case studies demonstrating GALE’s impact.
• Oversee RFI/RFP responses and content coordination.
• Provide quarterly leadership reports on pipeline and growth.

Skills

Agency experience

Strategic storytelling

Presentation skills

Project management

AI tooling

Job description

Associate Director, Growth

GALE is a creative business agency that brings business insights to brand storytelling and activates it across every channel. With expertise in business strategy, media, CRM, addressable and integrated brand communications, performance marketing, and technology, GALE creates marketing systems and communications that grow businesses. GALE delivers strong outcomes for its partners in FinTech, QSR, retail, gaming, entertainment, home services and more. Founded in 2014, the agency currently has offices in New York, Toronto, Los Angeles, Bengaluru, Austin, Denver and Kansas City.

About GALE

GALE is a creative business agency that brings business insights to brand storytelling and activates it across every channel. With expertise in business strategy, media, CRM, addressable and integrated brand communications, performance marketing, and technology, GALE creates marketing systems and communications that grow businesses. GALE delivers strong outcomes for its partners in FinTech, QSR, retail, gaming, entertainment, home services and more. Founded in 2014, the agency currently has offices in New York, Toronto, Los Angeles, Bengaluru, Austin, Denver and Kansas City.

Some Brands We Work With: Uber, Delta, Starbucks, Diageo, Hard Rock, MilkPEP, Pella, MoneyLion, Waymo, BMO, Goldman Sachs, Creative Planning, NBA, Chilli’s, & Bain Capital.

If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you.

Inclusion in Hiring

GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

What You’ll Do

The Associate Director of Growth sits at the center of how GALE competes and wins. This role is equal parts strategic thinker and execution engine, someone who can absorb complex business challenges, synthesize intelligence from across the agency, and help shape the narratives and strategies that define how GALE shows up in market. Working closely with the Director of Growth and senior leadership, the AD will lead live pitch processes end-to-end, bring a point of view to how we position our integrated capabilities, and find smarter, faster ways to do the work, including through active, fluent use of AI tools. If you're energized by high-stakes competition, love building something that wins, and want a front-row seat to how a top-tier agency goes to market, this role has real runway.

Who You Are

• 10+ years of prior agency account management, strategy, or business development experience, ideally within a creative, media, digital, or integrated marketing agency
• Able to engage substantively with capability questions in at least one or two of the following areas: media, creative, CRM, or loyalty, enough to pressure-test a narrative, spot gaps in a response, and eventually own a larger portion of the strategic story
• Experienced in leading and presenting strategic recommendations both verbally and in writing, with excellent interpersonal, presentation, and written communication skills
• Able to set direction and manage multiple workstreams, deliverables, and stakeholders across complex, fast-moving new business opportunities
• Highly organized, attentive, and detail oriented, with the ability to bring structure to ambiguous opportunities and pitch processes
• Actively using AI tools to accelerate research, deliverable development, and workflow, with enough fluency to build their own efficiencies without waiting to be shown how.
• A proactive and technically curious problem solver with a flexible, collaborative style and the confidence to influence senior stakeholders
• Comfortable partnering with cross-functional teams across strategy, creative, media, data, technology, production, and client leadership
• Experienced in developing compelling narratives, credentials, case studies, and pitch materials that clearly communicate agency value. Excellent writing skills.
• Commercially minded, with an understanding of scope development, prospecting strategy, market trends, and client growth opportunities

What You Will Be Doing

• Help shape and maintain overall pitch approach, ensuring the work is insight-led, high quality, differentiated, and aligned to prospect needs
• Partner with pitch leads across key functions to determine scope of work, team structure, and recommended approach for prospective clients
• Manage live new business opportunities, including overall pitch process, timelines, deliverables, and stakeholder coordination
• Collaborate with media, strategy, data, and CRM teams to source market intelligence and audience insights that inform prospecting and pitch strategy
• Build, sustain, and continuously improve the client and prospect database, keeping it updated in line with market movement and agency priorities
• Develop and oversee outreach materials, including newsletters, prospecting communications, bespoke content, and targeted thought leadership
• Maintain and enhance agency credentials, ensuring materials are current, compelling, and tailored for different audiences
• Lead the development of relevant case studies that demonstrate GALE’s integrated capabilities and measurable business impact
• Manage and contribute to RFI/RFP responses, including narrative development, content coordination, and final delivery
• Develop quarterly reports for leadership on new business activity, pipeline health, market opportunities, and recommendations for growth
• Identify opportunities to improve the business development process, pitch operations, and internal tools/templates to drive greater efficiency and effectiveness

Inclusion in the Workplace

We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds and skills are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community. Our Code of Conduct, Human Resources policies and executive investment in inclusion further support and protect GALE’s inclusive workplace.

Our Hiring Process

We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process generally consists of the following stages to allow you to meet a range of people from various disciplines and domains. You will be assessed at each stage before being invited to move to the next.

• Phone screen with a member of our Talent Acquisition Team
• Interview with the Hiring Manager, who will generally be your manager.
• Where relevant for the role, a technical aptitude test. (i.e. for domains in technology, data science, etc.)
• Interview with a member of our team from a different Department than yours.
• Interview with a member of our Leadership Team.

Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview (i.e. accessibility in terms of location, timing, method, etc.,...).

Compensation

In order to comply with equal pay and salary transparency laws in various locations, we believe the target compensation for this role is $140,000 to $175,000 yearly. Actual compensation is influenced by a wide array of factors including but not limited to skill set, qualifications, job performance, level of experience, location, and business needs.