Copywriter

Lensa; New York (NY); Hybrid; USD 66,000 - 84,000; Full time

Job summary

A leading marketing agency seeks a Mid-Senior level Copywriter specializing in Dynamic Creative Optimization. This role blends creativity and data, requiring candidates to craft tailored messaging across various digital platforms. Strong collaboration, analytical skills, and familiarity with AI tools are essential to enhance campaign performance.

Benefits

Medical coverage

401K

Flexible time off

Parental leave

Tuition reimbursement

Qualifications

• Experience writing for digital campaigns, particularly DCO.
• Ability to tailor messages for different audiences and platforms.
• Understanding of creative testing frameworks.

Responsibilities

• Write copy for digital campaigns including ads and social media.
• Collaborate with teams to create modular copy variations.
• Refine messaging using performance data and insights.

Skills

Copywriting

Digital Marketing

Data Analytics

AI Tools

Education

3-5+ years of copywriting experience

Tools

ChatGPT

Adobe Sensei

Google Performance Max

Job description

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Company Description

At Saatchi we believe in creating ideas that can live anywhere. And we believe that when we work as a team, nothing is impossible. We strive to bring out the best in each other and in ourselves and expect applicants to understand the value of close collaboration. We also believe that creating transformational work requires initiative, an entrepreneurial spirit and a bold commitment to achieving measurable results and business success for the Clients we service.

Saatchi & Saatchi currently maintains a hybrid work policy to work in-office three days per week and remotely the other two days each week.

Overview

We’re seeking a strategically minded and creatively driven Copywriter with a specialization in Dynamic Creative Optimization (DCO) and a strong understanding of AI-enhanced workflows. This role is perfect for someone who thrives at the intersection of data, creativity, and automation—crafting messaging that is not only compelling but also intelligently tailored across audiences and platforms.

Responsibilities

• Write and edit high-performing copy across digital campaigns—including display, paid social, video, and programmatic ads—within a DCO framework.
• Work closely with strategists, media planners, designers, and developers to brainstorm and construct adaptable, modular copy variations tailored for advanced platforms.
• Use performance data and AI insights to test and refine messages, continuously improving creative output based on audience response.
• Partner with AI and tech teams to understand capabilities and limitations of tools used for message customization, language modeling, and automated optimization.
• Ensure voice, tone, and brand consistency across multiple personalized versions of creative assets.
• Keep pace with trends in AI-assisted copywriting, personalization, and performance marketing to inform creative and campaign strategy
  
  

Qualifications

• 3–5+ years of copywriting experience, preferably in digital or performance marketing.
• Demonstrated experience writing for DCO campaigns, with a clear understanding of content modularity and versioning.
• Familiarity with AI tools used in marketing, such as ChatGPT, Jasper, Adobe Sensei, Google Performance Max, etc.
• Ability to translate brand tone across multiple messaging branches and audience segments.
• Comfort working with data, analytics, and creative testing frameworks (A/B, multivariate, etc.).
• Strong collaboration and communication skills; ability to partner effectively with creative and technical teams.
  
  

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $66, 785 - $83, 505 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/10/2025.

If you have questions about this posting, please contact [e-mail]

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  IT Services and IT Consulting

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