Copywriter: Brand Storytelling & AI-Driven Campaigns

Meta; New York (NY); On-site; USD 98,000 - 144,000; Full time

Job summary

Meta is seeking a Copywriter for its in-house creative team to craft compelling copy across Facebook, Instagram, WhatsApp, Messenger, Meta Quest, and Ray‑Ban Meta glasses. You will develop product stories and help shape each platform’s voice, across a range of formats from social to product marketing.

You will collaborate with producers, art directors, marketers and program management to deliver breakthrough work and ensure consistency of the brand voice across Meta’s family of apps and hardware

Qualifications

• 1+ years of copywriting or creative writing experience.
• Ability to solve problems in fast-paced environments.
• Passion for product storytelling and strategy.
• Strong communication skills.
• Experience with AI tools in copywriting.
• Understanding AI in creative workflows.
• Authorized to work in the United States.

Responsibilities

• Write and concept ideas for a variety of mediums, including mobile, social, product, film, interactive, content, activations, OOH, print, events, experiential, etc.
• Apply knowledge of writing and conceptual ideation to tell stories on behalf of a brand and within a product.
• Present ideas in a clear and focused way that builds consensus and alignment with stakeholders across teams.
• Work collaboratively within a cross-functional team environment, partnering with producers, art directors, marketers and program management to reach campaign goals.
• Support innovation within formats to create breakthrough and memorable creative work.
• Deliver mixed creative assets including short-form copy, long-form scripts, social content and campaign narratives.
• Create original, breakthrough work.

Skills

Copywriting

Creative writing

Communication

AI tools

Product storytelling

Team collaboration

Job description

Meta is seeking a Copywriter for its in-house creative team to craft compelling copy across Facebook, Instagram, WhatsApp, Messenger, Meta Quest, and Ray‑Ban Meta glasses. You will develop product stories and help shape each platform’s voice, across a range of formats from social to product marketing.

You will collaborate with producers, art directors, marketers and program management to deliver breakthrough work and ensure consistency of the brand voice across Meta’s family of apps and hardware