AI-Forward Product & Brand Copywriter

Meta; San Francisco (CA); On-site; USD 98,000 - 144,000; Full time

Job summary

Meta is seeking a Copywriter to join our in-house creative team to craft compelling copy across Meta's apps and hardware. You’ll develop copy that brings product stories to life, shapes brand voice, and connects billions of people to experiences and technology across platforms.

You will work across formats from social campaigns to product marketing, ensuring every word reflects each platform’s distinct voice.

Qualifications

• 1+ years of experience in copywriting, creative writing, or a related creative discipline
• Experience problem solving in fast paced environments and navigating ambiguity
• A passion and interest in product storytelling and project strategy
• Strong communication skills
• Knowledge and use of various AI tool capabilities and limitations in the context of copywriting and creative ideation
• Experience actively seeking out new AI knowledge and skills, understanding of how AI is reshaping creative work and experiments with emerging AI technologies
• Demonstrated judgment in using AI in creative work, knowing when to use it, when to rely on traditional tools, and how to edit/refine AI-assisted work to reach a high-quality final output
• Must obtain work authorization in country of employment at the time of hire, and maintain ongoing work authorization during employment

Responsibilities

• Write and concept ideas for a variety of mediums, including mobile, social, product, film, interactive, content, activations, OOH, print, events, experiential, etc
• Apply knowledge of writing and conceptual ideation to tell stories on behalf of a brand and within a product
• Present ideas in a clear and focused way that builds consensus and alignment with stakeholders across teams
• Work collaboratively within a cross-functional team environment, partnering with producers, art directors, marketers and program management to reach campaign goals
• Support innovation within formats to create breakthrough and memorable creative work
• Deliver mixed creative assets including short-form copy, long-form scripts, social content and campaign narratives
• Create original, breakthrough work

Skills

Copywriting

Creative writing

Storytelling

AI tools knowledge

Communication skills

Problem solving

Tools

AI writing tools

Job description

Meta is seeking a Copywriter to join our in-house creative team to craft compelling copy across Meta's apps and hardware. You’ll develop copy that brings product stories to life, shapes brand voice, and connects billions of people to experiences and technology across platforms.

You will work across formats from social campaigns to product marketing, ensuring every word reflects each platform’s distinct voice.