Coordinator (Strategic Campaign Manager)

Seiu49; Sacramento (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

Seiu49 in Sacramento is seeking a Strategic Campaign Manager responsible for leading high-impact organizing and representation campaigns. This role requires managing teams, executing campaign strategies, and ensuring alignment with SEIU Local 2015’s mission.

Ideal candidates will have 2–5 years of organizing experience, strong strategic planning skills, and a commitment to equity and inclusion. The position includes frequent fieldwork and travel as part of core responsibilities.

Qualifications

• 2–5 years of experience in organizing or campaign management.
• Minimum 2 years of experience supervising staff teams.
• Demonstrated ability to lead campaigns with measurable outcomes.

Responsibilities

• Design and evaluate multi-region organizing campaigns.
• Develop and manage campaign budgets.
• Increase worker engagement participation rates.

Skills

Organizing and campaign management

Leadership and team development

Data analysis

Strategic planning

Bilingual skills

Job description

About SEIU Local 2015

SEIU Local 2015 is the largest union of long‑term care workers in California, representing more than half a million home‑care, skilled nursing facility, and assisted living center workers across the state. Our members are united in their commitment to caring for California’s older adults and people with disabilities while building power for workers and their communities.

Our mission is to unleash the collective power of long‑term care workers, their families, and their communities to drive lasting economic and social justice. We are committed to building an anti‑racist organization grounded in equity, justice, and cross‑difference solidarity.

Position Overview

The Strategic Campaign Manager is a senior field leadership role responsible for leading high‑impact organizing and representation campaigns across designated geographies, industries, or program areas.

This role manages and develops staff teams, oversees campaign strategy and execution, drives measurable membership growth and political engagement outcomes, and ensures alignment with SEIU Local 2015’s mission, vision, and core values. The Strategic Campaign Manager reports to a Deputy Director or Director and serves as a key member of the regional or industry leadership team.

Key Responsibilities

Strategic Campaign Leadership

• Design, execute, and evaluate multi‑region organizing and representation campaigns.
• Develop strategic field plans with clear milestones, metrics, and accountability structures.
• Lead campaigns that achieve measurable goals in:
  • Membership growth
  • COPE (political) participation
  • Leadership development
  • Worker engagement
• Drive industry, regional, and political campaigns that result in tangible worker power outcomes.
• Lead, supervise, coach, and evaluate staff across multiple geographies.
• Develop individual work plans and conduct consistent performance evaluations.
• Build high‑performing, accountable teams aligned with organizational priorities.
• Lead recruitment, interviewing, and hiring of campaign staff.
• Model equity‑centered leadership and foster an inclusive, anti‑racist work culture.

Budget & Operational Management

• Develop and manage campaign budgets.
• Authorize expenditures and ensure fiscal accountability.
• Oversee administrative processes supporting campaign operations.
• Partner with organizing, representation, political, and leadership development departments to align strategy.
• Ensure campaign work supports broader organizational growth and legislative goals.
• Maintain accurate data tracking and use data analytics to guide strategic decisions.

Measurable Performance Expectations

• Lead campaigns that meet or exceed membership growth targets.
• Increase worker engagement participation rates across assigned geography.
• Develop and promote emerging worker leaders.
• Improve team performance metrics year‑over‑year.
• Maintain accurate and timely reporting of campaign data.

Required Qualifications

• 2–5 years of experience in organizing, campaign management, community organizing, political campaigns, labor representation, or related field leadership roles.
• Minimum 2 years of experience supervising and developing staff teams.
• Demonstrated ability to lead multi‑faceted campaigns with measurable outcomes.
• Experience managing projects across multiple locations or program areas.
• Strong strategic planning and execution skills.
• Proven ability to work independently and exercise sound judgment in complex situations.
• Ability to analyze and use data to inform campaign strategy.
• Valid California driver’s license and reliable vehicle.
• Willingness to work extended and irregular hours, including weekends and travel.

Preferred Qualifications

• Union organizing or labor movement experience.
• Experience leading bargaining campaigns or new worker organizing drives.
• Knowledge of labor law and long‑term care industry dynamics.
• Experience working in politically complex environments.
• Bilingual skills are strongly valued.

Core Leadership Competencies

• Inspires and mobilizes others toward shared goals.
• Builds inclusive, high‑accountability teams.
• Demonstrates cultural competence and commitment to racial justice.
• Exercises high‑level political and organizational judgment.
• Thrives in fast‑paced, high‑pressure campaign environments.

Working Conditions

• Frequent field work across large geographic areas.
• Travel required, including temporary assignments away from home.
• Evening and weekend work expected during active campaigns.

Equal Opportunity Employer

SEIU Local 2015 is an equal opportunity employer committed to diversity, equity, and inclusion in recruitment and hiring practices.