Coordinator, Email & SMS Marketing

Gondola; Miami (FL); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Life insurance for family

401k and paid time off

Employee gym and subsidized lunch

Disability insurance

Ticket benefits

Gym membership

Lunch program

401k

PTO

Job summary

A sports marketing organization is seeking an Email & SMS Marketing Coordinator to enhance fan engagement through effective lifecycle marketing. The ideal candidate will manage multi-channel campaigns, optimize HubSpot workflows, and develop audience segments to boost conversion rates. Demonstrated experience in email marketing and proficiency in HubSpot are essential for this full-time role, based at Hard Rock Stadium in Miami Gardens, Florida. The position offers a range of benefits including health insurance and event tickets.

Qualifications

• 1-2 years of email marketing experience.
• Familiarity with SMS marketing platforms.
• Ability to thrive in a fast-paced environment.
• Strong analytical skills and ability to turn data into insights.
• Excellent organizational and project management skills.
• Familiarity with SMS marketing platforms and best practices.
• Familiarity with Google Analytics is a plus.
• Familiarity with Yinzcam or mobile app ecosystems is a plus.
• Ability to thrive in a fast-paced live-event environment and manage multiple projects.
• Strong copywriting and communication skills.
• Collaborative, proactive attitude and willingness to grow in lifecycle marketing.

Responsibilities

• Build and manage multi-channel lifecycle journeys.
• Create and optimize HubSpot workflows.
• Develop audience segments for personalized messaging.
• Collaborate with brand marketing, CRM, partnerships, and content teams to align automation strategies.
• Monitor campaign performance, run A/B tests, and provide actionable insights.
• Continuously test and refine workflows, emails, and segmentation criteria.

Skills

Email marketing experience

HubSpot proficiency

Analytical skills

Project management

Copywriting

Copywriting

Segmentation

Project management

Education

Bachelor's degree in communication, marketing, or advertising

Tools

HubSpot

Google Analytics

Yinzcam

Job description

# Coordinator, Email & SMS Marketing## •### @MiamiDolphinsPosted on 2/11/2026•Full-time## Job Description**Summary:**The Email & SMS Marketing Coordinator will be responsible for building, executing, and optimizing end-to-end lifecycle marketing programs across email, SMS, and mobile app push notifications. This role will help shape how fans engage with our brand throughout their customer journey, from first touch to repeat attendance, using personalized, data-driven messaging and automated workflows.We’re looking for a proactive, detail-oriented marketer with a passion for sports, live events, and fan engagement, who thrives in HubSpot and understands how to use data and timing to deliver the right message on the right channel. This role plays a critical part in driving ticket sales, retention (memberships),and SMS/mobile app engagement through thoughtful lifecycle strategy and execution.This role may require occasional evening, weekend, and holiday work to support live events, campaigns, and key moments.**Location:*** This is a full-time position based on site at Hard Rock Stadium in Miami Gardens, FL. **Responsibilities:*** Build and manage multi-channel lifecycle journeys across email, SMS, and app push, supporting fan acquisition, nurturing engagement, conversion, and retention.* Create, maintain, and optimize HubSpot workflows and user journeys for marketing campaigns.* Develop audience segments based on fan behavior, ticket purchases, event attendance, app usage, and demographic data to support dynamic content and personalized messaging that improves campaign performance.* Work closely with cross-functional teams, including brand marketing, CRM, partnerships, and content/creative teams, to align marketing automation strategies, ensuring messages reach the right audiences at the right time.* Monitor campaign performance, conduct A/B tests, and provide insights to improve future marketing efforts.* Continuously test and refine workflows, email templates, and segmentation criteria to enhance engagement and conversion rates.**Qualifications:*** Bachelor's degree in communication, marketing, or advertising, or related field.* At least 1-2 years of email marketing experience.* Experience with HubSpot (or similar marketing software), including email & SMS automation, workflows, and CRM management.* Strong analytical skills and the ability to turn data into actionable marketing insights.* Excellent organizational and project management skills.* Familiarity with SMS marketing platforms and best practices.* Familiarity with Google Analytics is a plus.* Familiarity with Yinzcam or mobile app ecosystems is a plus.* Ability to thrive in a fast-paced live-event environment and manage multiple projects simultaneously.* Strong copywriting and communication skills.* A collaborative, proactive can-do attitude with a desire to grow in lifecycle marketing.**Featured Benefits:*** Medical, dental, and vision insurance* Life insurance (including voluntary coverage for spouses and children)* Long-term disability insurance* Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open* Employee gym, subsidized lunch program, and discounts on a variety of products and services* 401k, paid time off (PTO), and company holidaysLocationOn-siteMiami Gardens, FloridaPayPay not disclosed