Conversion Rate Optimization Manager

Schneider Electric; Raleigh (NC); On-site; USD 70,000 - 110,000; Full time

Job summary

Join a forward-thinking company as a Conversion Rate Optimization Manager, where you'll leverage your data-driven marketing expertise to enhance user experiences and improve conversion rates. In this dynamic role, you will analyze user behavior, implement strategies for website optimization, and collaborate with cross-functional teams to refine marketing funnels. Your insights will directly impact the effectiveness of campaigns across various channels, making this an exciting opportunity for those passionate about driving results through data. If you're ready to make a significant impact in a collaborative environment, we encourage you to apply today!

Qualifications

• 3-5 years of experience in CRO, Marketing Operations, or Digital Marketing.
• Strong analytical mindset with a passion for data-driven decision-making.

Responsibilities

• Conduct in-depth analysis of website and campaign performance.
• Develop A/B tests to optimize landing pages and conversion points.

Skills

CRO (Conversion Rate Optimization)

Digital Marketing

Data Analysis

User Experience (UX)

Communication Skills

Education

Bachelor’s degree in Business

Bachelor’s degree in Marketing

Bachelor’s degree in IT

Bachelor’s degree in Statistics

Tools

CRM tools

Marketing Automation tools

Customer Data Platforms

Digital Analytics tools

Job description

Job Description

The Conversion Rate Optimization (CRO) Manager is a data-driven marketing expert responsible for identifying and recommending strategies to improve the effectiveness of marketing campaigns and website user experiences. This role requires a deep understanding of user behavior, a strong analytical mindset, and a passion for data-driven decision-making. The CRO Manager will work closely with cross-functional teams to refine every aspect of the marketing funnel, from initial website traffic to final conversions.

What do you get to do in this position?

1. Conduct in-depth website and campaign performance analysis, identifying areas for improvement in user experience, conversion funnels, and call-to-actions (CTAs).
2. Develop and review A/B and multivariate tests to optimize website elements, landing pages, forms, and other key conversion points.
3. Analyze user behavior data (e.g., website traffic, user flows, heatmaps, scroll maps) to understand user interactions and identify pain points.
4. Implement data-driven recommendations for website usability and user experience enhancements.
5. Analyze campaign performance data across all channels (e.g., email, social media, paid advertising) to identify areas for improvement in conversion rates, campaign messaging, targeting, and creative.
6. Develop and implement strategies to improve lead quality and nurturing processes.
7. Analyze account performance and identify opportunities to enhance engagement and conversion rates within target accounts.
8. Develop and implement strategies to personalize the customer journey for high-value accounts.
9. Collaborate with strategy and sales/account management teams to align ABM efforts and maximize ROI.
10. Track and report on key conversion metrics (e.g., conversion rates, cost per conversion, customer lifetime value).
11. Use dashboards and reports to monitor campaign performance and evaluate the impact of CRO initiatives.
12. Create clear and engaging presentations for stakeholders, showcasing actionable insights and recommendations.
13. Collaborate closely with agile teams to ensure alignment and effective execution of CRO initiatives.
14. Share best practices and knowledge within the team to foster a culture of continuous improvement.

This job might be for you if:

• You have 3-5 years of hands-on experience in CRO, Marketing Operations, Digital Marketing, or related functions.
• You hold a Bachelor’s degree in Business, Marketing, IT, Statistics, or a related field.
• You have expertise with MarTech tools like CRM, Marketing Automation, Customer Data Platforms, and Digital Analytics tools.
• You can draw actionable insights from user behavior data and translate them into optimization plans.
• You understand UX/UI principles and how design impacts conversion rates.
• You possess excellent verbal and written communication skills, capable of presenting insights and recommendations effectively to cross-functional teams.

We encourage you to apply today and learn more about us!