Conversion Rate Optimization Manager

Schneider Electric Norge AS; Raleigh (NC); On-site; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Conversion Rate Optimization Manager, where your expertise in data-driven marketing will help enhance user experiences and optimize marketing campaigns. In this dynamic role, you'll analyze user behavior, conduct A/B tests, and collaborate with cross-functional teams to refine marketing strategies. You'll have the opportunity to impact the customer journey significantly and contribute to the company's mission of sustainability and innovation. If you are passionate about turning data insights into actionable strategies, this position offers a unique chance to make a difference in a global leader in the industry.

Benefits

Flexible working hours

Health insurance

Professional development opportunities

Remote work options

Wellness programs

Qualifications

• 3-5 years of experience in CRO, Marketing Operations, or Digital Marketing.
• Ability to analyze user behavior data and translate insights into optimization plans.
• Understanding of UX/UI principles and their impact on conversion rates.

Responsibilities

• Conduct in-depth analysis of website and campaign performance.
• Develop and implement strategies to optimize conversion funnels.
• Collaborate with cross-functional teams to enhance user experience.

Skills

Conversion Rate Optimization

Data Analysis

A/B Testing

User Experience (UX)

Communication Skills

Education

Bachelor's degree in Business

Bachelor's degree in Marketing

Bachelor's degree in IT

Bachelor's degree in Statistics

Tools

CRM Tools

Marketing Automation

Customer Data Platforms

Digital Analytics Tools

Job description

The Conversion Rate Optimization (CRO) Manager is a data-driven marketing expert responsible for identifying and recommending strategies to improve the effectiveness of marketing campaigns and website user experiences. This role requires a deep understanding of user behavior, a strong analytical mindset, and a passion for data-driven decision-making. The CRO Manager will work closely with cross-functional teams to refine every aspect of the marketing funnel, from initial website traffic to final conversions.

What do you get to do in this position?

• Conduct in-depth website and campaign performance analysis, identifying areas for improvement in user experience, conversion funnels, and call-to-actions (CTAs).
• Develop and review A/B and multivariate tests to optimize website elements, landing pages, forms, and other key conversion points.
• Analyze user behavior data (e.g., website traffic, user flows, heatmaps, scroll maps) to understand user interactions and identify pain points.
• Implement data-driven recommendations for website usability and user experience enhancements.
• Analyze campaign performance data across all channels (e.g., email, social media, paid advertising) to identify areas for improvement in conversion rates inclusive of campaign messaging, targeting, and creative.
• Develop and implement strategies to improve lead quality and nurturing processes.
• Analyze account performance and identify opportunities to improve engagement and conversion rates within target accounts.
• Develop and implement strategies to personalize the customer journey for high-value accounts.
• Collaborate with strategy and sales / account management teams to align ABM efforts and maximize ROI.
• Track and report on key conversion metrics (e.g., conversion rates, cost per conversion, customer lifetime value).
• Use dashboards and reports to monitor campaign performance and track the impact of CRO initiatives.
• Create easily consumable presentations for stakeholders showcasing actionable insights and recommendations.
• Collaborate closely with agile team to ensure alignment and effective execution of CRO initiatives.
• Share best practices and knowledge within the team to foster a culture of continuous improvement.

This job might be for you if:

• You have 3-5 years hands on experience in CRO Role, Marketing Operations, Digital Marketing or related function.
• Bachelor’s degree in Business, Marketing, IT, Statistics, or related field
• Expertise with MarTech tools like CRM, Marketing Automation, Customer Data Platforms, and Digital Analytics tools
• Ability to draw actionable insights from user behavior data, and translate these insights into optimization plans.
• Understanding of UX/UI principles and how design impacts conversion rates.
• Excellent verbal and written communication skills, with the ability to present insights and recommendations to cross-functional teams.

Let us learn about you! Apply today.

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

Become an IMPACT Maker with Schneider Electric – apply today!

€36 billion global revenue
+13% organic growth
150 000+ employees in 100+ countries
#1 on the Global 100 World’s most sustainable corporations

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. This extends to our Candidates and is embedded in our Hiring Practices.

You can find out more about our commitment to Diversity, Equity and Inclusion here and our DEI Policy here

At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.