Conversion Rate Optimization (CRO) Manager

Cricut; Utah; Hybrid; USD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a Conversion Rate Optimization Manager to enhance the performance of their website. This pivotal role involves developing strategies to optimize user journeys and conversion funnels, working closely with various teams to ensure a seamless customer experience. The ideal candidate will bring extensive Ecommerce experience, a data-driven mindset, and a passion for improving web performance. Join a dynamic team that values innovation and collaboration, and make a significant impact on the company's growth and success.

Qualifications

• 5+ years in Ecommerce with a focus on CRO and A/B testing.
• Strong project management skills and ability to prioritize tasks.

Responsibilities

• Lead CRO strategy to enhance user journeys and conversion funnels.
• Develop A/B testing strategies aligned with business goals.

Skills

Ecommerce experience

Conversion Rate Optimization (CRO)

A/B testing

Data analysis

Project management

Detail-oriented

Tools

Google Analytics

Excel

Job description

Please note: We are on a hybrid schedule: 3 days in office, Tuesday-Thursday. Employee must be local or relocate to Utah.

As the Conversion Rate Optimization Manager, you will play a pivotal role in achieving our annual sales targets by developing and executing a roadmap to refine and enhance the performance of Cricut.com’s user journeys and conversion funnels. You will apply your expertise in data analysis, user behavior, and conversion optimization techniques to build a best-in-class web optimization program that will optimize Cricut.com’s performance and effectiveness. You will be held accountable to increasing the conversion rate on Cricut.com. You will be a member of the Direct to Consumer (DTC) team, and partner closely with the DTC Engineering, SEO, Design, Product Marketing, Channel, and Paid Media teams.

Responsibilities

• Lead the CRO strategy from ideation to execution, focusing on increasing core KPIs.
• Own conversion funnel, conversion metrics, and next page flow mapping.
• Product Detail Page, Category page, and Cart conversion optimization.
• Develop and implement A/B and multivariate testing strategies that align with business objectives.
• Partner with UX/UI team to create and implement best-in-class site design.
• Ownership of rating/review platform for Cricut.com.
• Cricut.com navigation and category management.
• Cricut.com site search management and optimization.
• Cricut.com site cross-sell/upsell management and optimization.
• Amazon PDP conversion optimization.
• Weekly reporting on conversion funnel performance.

Qualifications

• 5+ years of Ecommerce experience specifically with CRO and A/B testing responsibilities.
• Strong project and process management skills with ability to juggle multiple projects at one time and self-prioritize workload.
• Extremely detail-oriented with a high degree of organization and ability to execute flawlessly.
• Data driven mindset with the ability to make decisions based on complex datasets.
• Excel and Google Analytics proficiency.
• Self-motivation, strong work ethic, and a passion for being hands-on in their work.
• Humble, hungry, and has a bias for action.