Conversion Optimization Analyst

QuoteWizard by LendingTree; Charlotte (NC); Hybrid; USD 85,000 - 105,000; Full time

Job summary

LendingTree is seeking an Optimization Analyst to help users move through the online experience by driving optimization ideas, managing the testing roadmap, and improving landing pages and web form flows.

You’ll partner with creative, analytics, and front-end teams, conduct competitive analyses, translate opportunities into hypotheses, and launch experiments that reduce friction and support revenue growth. This is a hybrid in-office role across multiple US locations.

Qualifications

• Bachelor’s degree in a relevant field or equivalent practical experience.
• Insurance industry experience.
• 1–2 years of experience in website optimization, digital experimentation, or a related role, including hands‑on exposure to A/B testing.
• An understanding of conversion funnels and how testing can improve the online customer experience.
• The ability to manage a testing roadmap, coordinate timelines, and align stakeholders around priorities.
• The ability to collaborate with creative, front‑end development, and analytics teams to launch experiments and translate findings into next steps.

Responsibilities

• Identify optimization opportunities through stakeholder collaboration and insights from analytics, translating ideas into actionable testing hypotheses.
• Manage the optimization testing roadmap, including priorities, timelines, and stakeholder alignment.
• Partner with analytics to estimate revenue potential of proposed tests and prioritize opportunities based on business goals.
• Execute A/B tests across landing pages and web form flows, coordinating with design and development for setup, QA, tracking, and launch.
• Monitor test performance and investigate unusual trends or tracking issues with analytics partners.
• Prepare timely test recaps explaining findings, business impact, and recommended next steps to technical and nontechnical partners.

Skills

A/B testing

Website optimization

Analytics

Experimentation

Stakeholder collaboration

Education

Bachelor’s degree in a relevant field

Tools

Tableau

Looker

Power BI

Databricks

Jupyter

Snowflake

SQL

Job description

LendingTree is seeking an Optimization Analyst to help users move through the online experience by driving optimization ideas, managing the testing roadmap, and improving landing pages and web form flows.

You’ll partner with creative, analytics, and front-end teams, conduct competitive analyses, translate opportunities into hypotheses, and launch experiments that reduce friction and support revenue growth. This is a hybrid in-office role across multiple US locations.