Optimization Analyst

LendingTree; Charlotte (NC); Hybrid; USD 85,000 - 105,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) matching

Generous time off

Wellness programs and resources

Annual performance bonus eligibility

Job summary

LendingTree is seeking an Optimization Analyst to enhance the consumer journey on our insurance-focused online experience. You will drive optimization ideas, manage the testing roadmap, and lead experiments on landing pages and web form flows in partnership with creative, front-end, and analytics teams.

You will translate findings into actionable recommendations that support revenue growth, monitor funnel performance, and deliver timely test recaps to both technical and non-technical

Qualifications

• 1–2 years of website optimization or digital experimentation experience.
• Insurance industry experience preferred.
• Hands-on exposure to A/B testing.
• Understanding of conversion funnels and online customer journeys.
• Ability to manage a testing roadmap and align stakeholders.
• Familiarity with analytics and data visualization tools.

Responsibilities

• Identify optimization opportunities with stakeholders and translate into hypotheses.
• Manage the optimization testing roadmap and timelines.
• Collaborate with analytics to estimate revenue potential of tests.
• Execute A/B tests across landing pages and forms.
• Prepare test recaps with business impact and next steps.
• Monitor test performance and investigate anomalies.

Skills

Website optimization

A/B testing

Conversion funnels

Collaboration

HTML/JavaScript basics

Education

Bachelor's degree or equivalent practical experience

Tools

Tableau

Looker

Power BI

Databricks

SQL basics

Job description

PLEASE NOTE: This position is located in Charlotte, NC, Denver, CO, or Seattle, WA and requires attendance in office three days a week.

Candidates must be legally authorized to work in the United States. LendingTree and its affiliates ('LendingTree') will not provide or assume sponsorship for employment visas for this position, now or in the future.

The Opportunity

Help make it easier for consumers to move through LendingTree's online experience. As an Optimization Analyst, you'll bring insurance industry experience to drive optimization ideas, manage the testing roadmap, and improve landing pages and web form flows. You'll collaborate with stakeholders, conduct competitive analysis, and translate opportunities into testing hypotheses that reduce friction and increase conversion. Working with creative, technical, and analytics partners, you'll launch experiments and turn findings into recommendations that support revenue growth.

How You'll Make an Impact

• Proactively identify optimization opportunities through stakeholder collaboration, competitive analysis, and insights from the analytics team, then translate those ideas into actionable testing hypotheses.
• Manage the optimization testing roadmap, including priorities, timelines, and stakeholder alignment.
• Partner with the analytics team to estimate the revenue potential of proposed tests and prioritize opportunities based on business goals and expected impact.
• Execute A/B tests across landing pages and web form flows, partnering with creative teams on designs and technical teams on setup, quality assurance, tracking, and launch.
• Partner with the analytics team to monitor test and funnel performance, interpret results, and investigate unusual trends or tracking issues.
• Apply testing best practices and collaborate with analytics partners to recommend when tests should conclude or continue based on established testing guidelines.
• Prepare timely test recaps with input from the analytics team that explain findings, business impact, and recommended next steps to technical and nontechnical partners.

Who You'll Work With

You'll work closely with creative and front-end development teams to translate testing ideas into live experiments. You'll collaborate with product and business stakeholders to generate ideas, align priorities, and manage the testing roadmap. You'll also partner with the analytics team to understand funnel performance, interpret test results, and inform optimization decisions.

What You'll Bring

• Bachelor's degree in a relevant field or equivalent practical experience.
• Insurance industry experience.
• 1–2 years of experience in website optimization, digital experimentation, or a related role, including hands‑on exposure to A/B testing.
• An understanding of conversion funnels and how testing can improve the online customer experience.
• The ability to manage a testing roadmap, coordinate timelines, and align stakeholders around priorities.
• The ability to collaborate with creative, front‑end development, and analytics teams to launch experiments and translate findings into next steps.

What Will Help You Thrive

• B2B insurance experience is preferred.
• Curiosity about user behavior and a proactive approach to generating optimization ideas through stakeholder conversations and competitive analysis.
• Strong attention to detail in test setup, quality assurance, and reporting, along with the ability to organize work and manage competing priorities.
• Clear communication and a collaborative approach to working with multiple partners and explaining test findings to nontechnical audiences.
• Analytical skills, including familiarity with website performance metrics and basic statistical concepts used to evaluate experiments, are preferred.
• Experience with data visualization tools such as Tableau, Looker, or Power BI is a plus.
• Familiarity with data platforms or analytical tools such as Databricks, Jupyter, or Snowflake, along with basic SQL skills, is a plus.
• A basic understanding of HTML and JavaScript is a plus.

What Success Looks Like

• The testing roadmap reflects business priorities, with clear timelines and aligned stakeholders.
• Stakeholder collaboration and competitive analysis consistently generate optimization ideas and documented testing hypotheses.
• Tests launch accurately and on schedule, with reliable tracking.
• Performance changes and data issues are identified and investigated promptly in partnership with the analytics and technical teams.
• Test recaps clearly explain what happened, what the results mean, and what to try next.
• Insights developed with the analytics team inform roadmap decisions and help improve user experience and conversion.

Life at LendingTree

We're a collaborative, entrepreneurial team that's curious, creative, and always ready to roll up our sleeves and get things done. You'll work alongside smart, driven people who care about doing great work — and about helping each other succeed.

We believe the best ideas come from different perspectives, and we're committed to creating a workplace where people feel welcomed, valued, and empowered to make an impact. You'll have the trust and flexibility to do your best work, the opportunity to take ownership and try new things, and teammates who genuinely enjoy working together.

And while we work hard, we don't take ourselves too seriously. We celebrate wins, recognize great work (our GSD — Get Stuff Done — Award is a fan favorite), and make time to have some fun along the way.

Come grow with us, make an impact, and help us build what's next.

What We Offer

• Medical, dental, and vision insurance
• 401(k) matching
• Generous time off
• Wellness programs and resources
• Annual performance bonus eligibility

The Details

Base Pay: 85,000-105,000

The base pay offered may vary based on internal factors, job‑related knowledge, skills, and experience.

Incentive Compensation: This position is eligible for an annual performance bonus.

Work Authorization: This role is not eligible for immigration sponsorship. Please do not apply for this role if you will need employer sponsorship now or in the future to begin or continue employment.

Everyone Belongs Here

LendingTree is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status.

If you believe you need a reasonable accommodation in order to search for a job opening or to submit an application, please email us at [e-mail].

Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation. This job post is not necessarily an exhaustive list of all essential responsibilities, skills, tasks, or requirements associated with this position. While this is intended to be an accurate reflection of the position posted, LendingTree reserves the right to modify or change the essential functions of the job based on business necessity.