Conversion-Focused Ad Copywriter for Paid Media

Beacon Hill Staffing Group, LLC

Alexandria (VA)

On-site

USD 85,000 - 95,000

Full time

9 days ago

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Benefits offered by this job

Comprehensive benefits package

Leave programs (federal & state)

Job summary

Beacon Hill Staffing Group, LLC is seeking a Copywriter to craft concise, conversion-focused copy for paid media and digital marketing initiatives. You will collaborate cross-functionally to align copy with business goals and optimize campaigns using audience insight and A/B testing.

Typically, the role offers $85K-$95K (DOE) with annual bonus potential; requires on-site presence 3x/week in the Alexandria, VA office and a background in performance-driven copywriting with experience across

Qualifications

5+ years of performance/conversion-focused copywriting experience required.
A bachelor's degree is preferred.
Experience developing copy for display ads, email, SMS, and digital campaigns.
Comfortable utilizing AI tools to streamline workflows.
Ability to work in a fast-paced and dynamic environment with a passion for collaboration.

Responsibilities

Create concise, conversion-focused copy for paid ads, email campaigns, SMS messaging, landing pages, and other digital marketing assets.
Collaborate across departments to ensure alignment with business goals.
Utilize your understanding of audience behavior and different advertising channels to prepare copy for conversion-focused marketing campaigns.
Track, test, and optimize copy by using campaign performance data and A/B testing.