Performance Copywriter: High-Impact, Conversion-Driven

SHRM; Alexandria (VA); Hybrid; USD 85,000 - 98,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Flexible work schedule

Professional development opportunities

Retirement benefits

Job summary

A leading HR organization is seeking a Performance Copywriter to drive engagement and real-time purchases across digital channels. You will craft compelling copy and develop effective campaigns that inspire actions. The ideal candidate has at least 5 years of experience, a Bachelor’s degree in a relevant field, and a knack for data-driven decisions. The position follows a hybrid work schedule, requiring in-office presence three days a week and offers a competitive salary range of $85,000 to $98,000.

Qualifications

• 5+ years of experience in performance copywriting, ideally with medium to large brands.
• Proven track record of writing copy tied to conversion metrics.
• Deep understanding of digital buyer behavior and A/B testing.

Responsibilities

• Write compelling ad copy for paid social and digital placements.
• Build high-converting SMS and email campaigns.
• Apply industry trends to improve team processes.

Skills

Performance Copywriting

Data-Driven Decision Making

Communication Skills

Project Management

Education

Bachelor's degree in Journalism, Communications, Business, or a related field

Tools

AI Tools

Job description

A leading HR organization is seeking a Performance Copywriter to drive engagement and real-time purchases across digital channels. You will craft compelling copy and develop effective campaigns that inspire actions. The ideal candidate has at least 5 years of experience, a Bachelor’s degree in a relevant field, and a knack for data-driven decisions. The position follows a hybrid work schedule, requiring in-office presence three days a week and offers a competitive salary range of $85,000 to $98,000.