CONVENTIONAL SALES REP

The Honickman Companies; Richmond (VA); On-site; USD 5,400 - 9,200; Full time

Job summary

The Honickman Companies is seeking a Conventional Sales Representative for our Richmond, VA office. The role focuses on direct sales to customers, expanding distribution, and executing promotional programs in the assigned area.

Responsibilities include visiting accounts, developing sales plans, and meeting sales goals while maintaining strong relationships with key personnel. Travel to customer sites is required.

Qualifications

• Equivalent of high school diploma or GED with two years sales and/or customer contact experience.
• Experience in customer contact and outside sales.
• Strong communication and negotiation skills, with ability to develop sales plans.

Responsibilities

• Make direct sales to customers and prospective customers at their business locations.
• Meet with customers to drive outside sales revenue and growth.
• Develop a sales plan for each outside sales call to reach volume and distribution goals.
• Provide efficient service and merchandising to accounts and maintain display presence.

Skills

Sales experience

Customer contact

Education

High school diploma or GED

Bachelor's degree in Business/Marketing or related field

Tools

MS Office (Word & Excel)

Job description

Job Description

Posted Wednesday, August 12, 2026 at 4:00 AM

The Honickman Companies is a leader in the beverage industry with over 66 years in the marketplace. With offices in the Mid Atlantic Region (MD, VA, NJ and NY), we are seeking a Conventional Sales Representative to be part of our team in our Richmond, VA office.

Daily Rate: $29 + commission

POSITION SUMMARY:

Conventional and Swing Sales Representatives are responsible for the direct sale and marketing of the Company’s products, packages, and promotional and other marketing programs directly to actual and prospective customers at accounts in their assigned sales area. They are also responsible for executing other special activities developed by the Company. Employees in these positions work in the field and visit accounts and prospective accounts directly to meet with customers. Employees are expected to achieve their designated sales goals for all corporate brands in their assigned area.

REPRESENTATIVE RESPONSIBILITIES:

The primary responsibility of this position to make direct sales to customers and prospective customers at their business locations. While specific duties may vary by customer, employees are expected to perform the following duties in connection with their primary responsibility of outside sales:

• Meet directly with responsible customer employees at their business locations to drive outside sales revenue and growth and increase distribution of National Brands in assigned area.
• Develop assigned sales area by constantly prospecting for new accounts through outside sales calls.
• Develop a sales plan for each outside sales call to reach volume and distribution goals, as defined by the Company’s objectives.
• Anticipate objections from customers and prospective customers and have action plan to address.
• Make all sales calls on assigned days; work to minimize customer phone calls.
• Provide efficient service and merchandising (as appropriate) to all accounts that will enhance the image of all corporate brands with consumers and retail customers.
• Know your products and promotional programs.
• Ensure that all product in the account is saleable and in code.
• Maintain or increase shelf facings for all brand and products according to company standards.
• Solicit and maintain secondary displays or wings for all promotional activity.
• Insure distribution of all authorized product on every visit to your accounts.
• Identify problems and competitive activity on your route and communicate to your immediate supervisor.
• Follow Company guidelines or policies acting immediately when expected on product complaints or major recall issues.
• Follow up on special dealer requests “Grand Opening”, banner requests, etc.
• Notify vending department of anticipated or known customer closings in ample time to retrieve equipment.
• Retrieve voice mail messages twice each day and act with urgency on customers’ requests.
• Maintain a strong working relationship with all key personnel in your accounts.
• Properly complete all new account forms and submit daily with appropriate state tax exempt forms. Maintain accurate sales book entries, submit all required paperwork in a timely manner and properly completed.
• Maintain all assigned company property and/or equipment in a clean condition. Report any malfunctions immediately.
• Perform other job-related duties as assigned.

EXPERIENCE, EDUCATION, CERTIFICATION:

Required:

• Equivalent of high school diploma or G.E.D. certification and two years successful sales and/or customer contact experience.

Preferred:

• Bachelor's degree in Business, Marketing or related field.

REPRESENTATIVE MACHINES, TOOLS, EQUIPMENT AND/OR SOFTWARE USED:

The following machines, tools, equipment and/or software are commonly, but not always, associated with the performance of this position. Actual machines, tools, equipment and/or software used will vary.

• Office equipment including, but not limited to, computer, phone, fax machine, copier and calculator.
• MS Office including Word and Excel.

ENVIRONMENTAL/ATMOSPHERIC WORKING CONDITIONS:

The following environmental/atmospheric working conditions are commonly, but not always, associated with the performance of this position. The actual working conditions will vary.

• Travel to and from customer accounts (Interior/Exterior working conditions).
• Office environment, primarily at customer business locations.

PHYSICAL DEMANDS:

• Lift/Carry
  • 12lbs or less Occasionally
  • 13-25lbs Occasionally
  • 26-40lbs Occasionally
  • 41-100lbs Occasionally
• Push/Pull
  • 12lbs or lessOccasionally
  • 13-25lbs Occasionally
  • 26-40lbs Occasionally
  • 41-100lbs Occasionally
• Other
  • Bend Frequently
  • Squat/KneelOccasionally
  • Twist/TurnOccasionally
  • Climb Occasionally
  • Crawl Occasionally
  • Reach above Shoulder Frequently
  • Reach OutwardFrequently
  • Stand/Walk Continual
  • Sit Occasionally
  • Drive Auto/Stand Frequently
  • Type/Keypunch Frequently

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skills required by personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the company.

EOE without regard to race, color, religion, creed, affectional or sexual orientation or sex, national origin, ancestry, age, disability, genetics, veteran status, gender, gender identity, citizenship status, marital status, VEVRAA Federal Contractor.

If you have a disability and you need an accommodation to apply, please contact us at [e-mail]