Controller for Marketing Agencies - CPA (REMOTE)

The Good CFO, Inc.; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

The Good CFO, Inc. is seeking a highly skilled Controller to support marketing agency clients with accounting and finance operations. This remote role covers bank deposits, month-end close, A/P, Billing, and financial reporting.

You will manage policies, vendor onboarding, invoicing, and project profitability analysis, while partnering with clients and our CFO team in a fast-paced startup environment.

Qualifications

• CPA or equivalent credentials.
• Minimum of 6 years of progressive accounting experience, ideally in a U.S. based firm handling client work.
• Experience with marketing agencies or professional services billing.
• Know what GAAP and the matching principle are.
• Excellent written and verbal communication; client-facing role.

Responsibilities

• Document, maintain and improve company policies, procedures, and values.
• Support month-end close including reconciliations and revenue recognition.
• Oversee accounts payable, vendor onboarding, and 1096/1099 filings.
• Oversee invoicing, collections, AR, and revenue recognition.
• Prepare weekly/monthly WIP, client, and project profitability reports.

Skills

Client-facing communication

GAAP knowledge

Excel & Google Sheets

Vendor management

Time & expense billing

Detail-oriented

Education

CPA or equivalent credentials

Tools

QuickBooks Online

Bill.com

Expensify

Excel

Google Sheets

Job description

CONTROLLER for Marketing Agency Clients

Location: 100% Remote

Work Hours: Either (5:00 AM - 1:00 PM PST) or (1:00 PM to 9PM PST)

The Good CFO is seeking a highly skilled and detail-oriented Controller to support our media, advertising, and marketing agency clients with accounting and finance operations. In this role, you will oversee essential functions such as general accounting, accounts payable, billing, and financial reporting. This is a client-facing position that requires exceptional communication skills, a strong understanding of accounting principles, and the ability to thrive in a dynamic and fast-paced environment.

As a Controller, you will be responsible for supporting clients with accounting and finance activities including general accounting, accounts payable, and billing.

Duties and Responsibilities:

Finance and Administration

• Document, maintain and seek to continually improve company policies, procedures, and values
• Prepare bank deposits and/or record client payments
• Support the month-end close process including account reconciliations and revenue recognition
• Maintain cash flow reports
• Support CFO with the development of annual budgets, quarterly forecasts, and monthly management reports
• Support ongoing cost management efforts
• Support ongoing reporting and forecasting needs
• Manage fixed asset and depreciation schedules
  

Accounting

• Maintain and update all accounting records and files
• Maintain the company’s chart of accounts
• Establish and ensure compliance with internal controls
• Establish and ensure compliance with accounting policies and procedures
• Support timely and accurate month-end and year-end close process including all account reconciliations and preparation of journal entries
• Prepare documents for audits
  

Accounts Payable

• Oversee accounts payable
• Maintain A/P vendor master file
• Oversee vendor onboarding
• Obtain W-9s from vendors
• Process all vendor invoices in Bill.com (or similar tools)
• Ensure timely payment of approved expenses in Bill.com (or similar tools)
• Complete and file annual 1096/1099 forms
• Review and approve Expensify reports (or similar tools)
• Respond to vendor & staff requests regarding vendor payments
  

Billing

• Oversee all invoicing, collections, accounts receivable and revenue recognition
• Set up all client and project codes in all systems
• Set up and train employees on time tracking system
• Prepare weekly and monthly WIP, client, and project profitability reports and analysis
• Respond to client & staff requests regarding client billing
• Create client and production budgets & budget templates
• Analyze production and post-production time spent on each project
  

Qualifications

• CPA or equivalent credentials
• Minimum of 6 years of progressive accounting experience, ideally including for a U.S. based accounting/bookkeeping firm doing accounting for their clients
• Experience working with a marketing agency or professional services firm with time and expense billing is required
• Know what GAAP and the matching principle are
• Have experience interacting with vendors and clients
• Extremely tech savvy and experienced with Microsoft Excel, Google Sheets, and QuickBooks Online
• Excellent written and verbal communication skills; this is a client-facing position and they will be communicating with our client and their staff
• Would thrive in a busy, exciting, startup environment
• Love accomplishing tasks
• Very detailed oriented
• Have enthusiasm and excitement about your life and your career
• Prefer being self-directed in your work
• Have a strong desire to work for a company that you believe in
  

Why Join Us?

The Good CFO is a one-stop, full-stack finance and HR operations partner to media, entertainment, and advertising firms. We believe in doing good things with good people. Our values guide everything we do, shaping a culture where curiosity, collaboration, excellence, and goodness come together to make a meaningful impact on the businesses we serve.

Joining our team means being part of a group that values connection, creativity, and an unwavering commitment to doing what’s right. If you’re looking for a workplace where you can grow, contribute meaningfully, and enjoy working alongside exceptional people, we’d love to have you with us.