Contract Brand Copywriter: Nostalgic, Playful Voice

Tin Can; Seattle (WA); On-site; USD 90,000 - 130,000; Full time

Job summary

Tin Can is seeking a contract Brand & Product Copywriter to craft copy that resonates with kids, parents, and design‑mared adults across packaging, web, email, and in‑app experiences. You’ll translate the Tin Can spirit into delightful, conversion‑driven copy that sounds human and playful.

You’ll collaborate closely with brand and product teams to name products, write emails that move parents to act, and shape FAQs without sacrificing warmth or clarity.

Qualifications

• 6+ years writing copy with brand/campaign and direct‑response experience.
• Portfolio demonstrating range across funny/kid-friendly and clear parent-focused copy.
• Experience with product and packaging copy.
• Experience writing for dual-audience brand (parents, purchaser, kids, user).
• Sharp editorial instincts; you know the difference between 'cute' and 'clever' and default to the latter.
• Experience in a startup/founder‑led environment with fast iteration and direct feedback.

Responsibilities

• Write for multiple surfaces—packaging, web, email/lifecycle flows, social captions, and in‑app/product copy.
• Champion and coach the Tin Can voice: playful, nostalgic, irreverent, rarely saccharine.
• Partner with brand and product to support campaigns and make copy across channels feel like the brand.
• Own copy for subscriber flows, promos, and seasonal pushes, aimed at delight and conversion.
• Provide sharp, constructive feedback in a fast-moving environment.
• Help establish voice guidelines, tone docs, and naming frameworks to scale as product lines grow.

Skills

Brand copywriting

Direct‑response copy

Lifecycle email copy

Storytelling

Editorial instincts

Packaging copy

Cross‑functional collaboration

Job description

Tin Can is seeking a contract Brand & Product Copywriter to craft copy that resonates with kids, parents, and design‑mared adults across packaging, web, email, and in‑app experiences. You’ll translate the Tin Can spirit into delightful, conversion‑driven copy that sounds human and playful.

You’ll collaborate closely with brand and product teams to name products, write emails that move parents to act, and shape FAQs without sacrificing warmth or clarity.