Senior Product Manager, Acquisition & Brand

Doist; Seattle (WA); On-site; USD 120,000 - 180,000; Full time

Job summary

Tin Can, a playful, screen-free brand, seeks a super-creative Product Manager to drive new customer acquisition and bring brand initiatives to life. The role fuses analytical rigor with bold, real-world product experiences, working with Creative, Brand, and Growth Marketing to turn ideas into tangible results.

You will own the referral program, build kid-to-kid sharing, and enable Growth Marketing with fast-to-implement tools—from landing pages to attribution.

Qualifications

• 5+ years of product management, ideally with growth or brand.
• Ability to rally diverse teams and secure resources.
• Crystal clear communication across campaigns and attribution.
• Experience collaborating with designers, creatives, and supply chain.
• Technical and data fluency; able to think in systems and scale.
• Fluency using AI as a multiplier in work.
• Ownership mindset; comfortable calling Seattle to estimate sticker cost.
• Low ego, high enthusiasm and collaborative spirit.

Responsibilities

• Own our referral program as a core component of growth.
• Build a kid-to-kid sharing program and real-world reach.
• Provide Growth Marketing with tools to move fast, from pages to attribution.
• Support bringing brand campaigns to life, on and off screen.
• Partner with Brand to shape ambitious ideas, not just execute.
• Align Creative, Growth Marketing and Engineering on what's next.
• Get scrappy when needed to turn ideas into real products.

Skills

PM experience 5+ yrs

Growth/brand experience

Strong communication

Cross-functional collaboration

Data fluency

AI fluency

Ownership mindset

Low ego

Job description

About Tin Can

Tin Can is building a safer, simpler way for kids to connect — without smartphones. We're creating screen-free, delightful devices and services that let families call the people who matter most, free from the noise of today's digital world. We're building a bold, authentic, nostalgic, and kinda quirky brand that resonates with folks who want something simpler & better for their kids than the tech-infused lives we're currently living (and who have a sense of humor about it).

The Role

We're seeking a super-creative (and whacky) Product Manager to drive new customer acquisition and bring brand initiatives to life. This role requires both analytical and creative horsepower. The "product" you own lives on and off the screen. One day you might map out all the technical systems that need to integrate with a new referral sharing software, and the next you'll help figure out the most rad friendship-bracelet referral reward program and how to get it in kids' hands (err, wrist). You have great taste, you’re not afraid to be bold, and you know how to bring things onto the screen and into real life, no matter what it takes. You’re not just a dreamer, you’re a doer. Working closely with our Creative, Brand, and Growth Marketing teams is a core (and extremely fun) part of this role. The perfect candidate loves to help turn pie-in-the-sky ideas into reality, while balancing the myriad of possibilities against realities of the business. You say yes more than no, but still, you know when to say no.

What You'll Do

• Own our referral program, making it a core component of our growth engine
• Build a kid-to-kid sharing program so Tin Can gets hyped everywhere they go, and the best way to reach them is in the real (non-digital) world
• Give Growth Marketing the tools and systems to move fast, from landing pages to attribution
• Support bringing brand campaigns and experiences to life, on and off the screen, from concept through execution
• Be a partner to Brand, shaping ambitious ideas with them, not just executing on their behalf
• Align Creative, Growth Marketing, and Engineering on what's next, stitching dreams into reality
• Get scrappy when the job calls for it — whatever it takes to make something real

What We're Looking For

• 5+ years of product management experience, ideally with experience in growth or brand; bonus points for work with a brand that gets it
• You get ish done, rallying diverse groups, finding resources, keeping everyone on track
• Crystal clear communication, from prank call campaigns to attribution pipelines
• Experience collaborating closely with designers, creatives, and supply chain teams
• Excellent visual taste; you know something's great the moment you see it (we call it razzle-dazzle) (jk, nobody actually calls it that)
• Technical and data fluency — you get numbers, think in systems, understand scaling
• Fluency using AI as a multiplier in your work; this is how we work, not a nice-to-have
• Ownership mindset — you're a PM, but also a "call everywhere in Seattle to estimate sticker cost"-er when it counts
• Low ego, high enthusiasm — you cheer as loud for someone else's idea as your own

Why Join Tin Can

We're building tech that protects childhood: We're on a quest to give kids a more analog childhood — one with real conversations, real connection, and way less screen time. No doomscrolling, data mining, or dopamine traps — just a simpler, better way for kids to stay in touch. This is a rare opportunity to build something that truly matters. You'll turn pie-in-the-sky into real life: Acquisition and brand are where some of our wildest ideas get made real, and you'll be the one making it happen, with real ownership over how you get there. Small, high-trust team: Every company says "team," but at Tin Can it means something different. We're a small, mission-driven group that genuinely has each other's backs — professionally and personally. You'll have the space to explore new ideas, challenge assumptions, and shape a product experience that reflects our values of trust, simplicity, and care.