Content Writer, Associate

WP Engine; Austin (TX); On-site; USD 52,000 - 71,500; Full time

Benefits offered by this job

Stock options

Health coverage

Fertility support

401(k) with match

Disability insurance

Paid time off

Holidays & leave

Remote home office stipend

Career development

Job summary

WP Engine is seeking a Content Specialist / Writer to own and evolve content from concept to publication, collaborating with senior strategists to drive campaigns and growth.

You will optimize a data‑informed content library, apply AI tools to brainstorm and scale production while preserving human‑centric storytelling, and track performance with analytics such as Ahrefs and dashboards.

Qualifications

• 0–2 years of professional writing experience in marketing, blogging, social media, copywriting, internships, or university publications.
• Strong storytelling and editing skills with a sharp eye for brand voice, narrative flow, and tone.
• High curiosity for leveraging modern AI tools to enhance creative workflow.
• Growth mindset and analytical curiosity, understanding how writing impacts business metrics and using data to make smart content decisions.
• Exposure to or strong interest in SEO fundamentals and modern digital marketing tools.

Responsibilities

• Own content pieces from initial brief and research through to final publication and performance tracking.
• Create high‑quality blogs, eBooks, newsletters, web pages, social media, and other marketing content that make complex tech topics engaging and relatable.
• Generate and update organic‑first content assets that support the team’s broader traffic and lead‑generation goals.
• Use and advocate for modern AI tools to brainstorm angles, outline ideas, and scale content production while maintaining a human‑centric narrative.
• Champion the health of the existing content library by proactively identifying high‑potential assets to refresh, pivot, or expand.
• Keep audiences informed of new product rollouts by updating and evolving key marketing assets.
• Master tools such as Ahrefs and analytics dashboards to uncover hidden growth opportunities in the library.

Skills

Storytelling

Editing

AI tooling

Data-driven writing

SEO fundamentals

Tools

Ahrefs

Google Analytics

WordPress ecosystem

Job description

What is Cool About this Job

As a Content Specialist / Writer at WP Engine, you will be a creative partner and catalyst within our content team. You will take full ownership of content pieces, guiding them from initial concept through to fruition, collaborating with senior content strategists to co‑create high‑impact campaigns and drive meaningful business growth. You will also act as a "Content Gardener," leading a data‑informed library optimization program that blends storytelling with performance analytics and organic keyword research.

Responsibilities

• Own content pieces from initial brief and research through to final publication and performance tracking.
• Create high‑quality blogs, eBooks, newsletters, web pages, social media, and other marketing content that make complex tech topics engaging and relatable.
• Generate and update organic‑first content assets that support the team’s broader traffic and lead‑generation goals.
• Use and advocate for modern AI tools to brainstorm angles, outline ideas, and scale content production while maintaining a human‑centric narrative.
• Champion the health of the existing content library by proactively identifying high‑potential assets to refresh, pivot, or expand.
• Keep audiences informed of new product rollouts by updating and evolving key marketing assets.
• Master tools such as Ahrefs and analytics dashboards to uncover hidden growth opportunities in the library.

Qualifications

• 0–2 years of professional writing experience in marketing, blogging, social media, copywriting, internships, or university publications.
• Strong storytelling and editing skills with a sharp eye for brand voice, narrative flow, and tone.
• High curiosity for leveraging modern AI tools to enhance creative workflow.
• Growth mindset and analytical curiosity, understanding how writing impacts business metrics and using data to make smart content decisions.
• Exposure to or strong interest in SEO fundamentals and modern digital marketing tools.
• Nice to have: Basic familiarity with Google Analytics, YouTube, Reddit, LinkedIn, Search Console, and the WordPress ecosystem.

Desired Outcomes & Measures

• Accelerated strategic velocity: integrate into the team workflow and co‑publish a steady stream of high‑impact, story‑driven content pieces.
• Manage the content library: create and activate a reliable routine for updating the library based on performance data, product updates, and marketing priorities.

Salary

Base Salary Range: $52,000.00 – $71,500.00 (Target $65,000.00).

Perks & Benefits (US)

• Company stock options for every employee.
• Comprehensive health coverage: medical, dental, vision, and life insurance with choice and flexibility.
• Fertility support: IVF drug coverage.
• 401(k) with 4% company match and HSA contributions.
• 100% employer‑paid short‑ and long‑term disability insurance.
• Generous PTO, 10 paid holidays, 4 wellness days, and 1 floating holiday.
• Fully paid leave for new parents and caregivers.
• Remote work support: $500 one‑time home office setup stipend.
• Career growth: ongoing education through LinkedIn Learning, Workday Learning, and the Career Growth Portal.

Equal Opportunity Employment

At WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.