Content Writer

WP Engine; United States; Hybrid; USD 52,000 - 71,500; Full time

Benefits offered by this job

Stock options

Health coverage

Fertility support

401(k) match

Disability insurance

PTO & holidays

Parental leave

Home office stipend

Career growth

Job summary

WP Engine in the United States is seeking a Content Specialist / Writer to join our content team as a creative partner and catalyst for data-informed, AI-enhanced storytelling. You will own pieces from concept through publication and work with senior strategists on high-impact marketing campaigns.

Ideal candidates have 0–2 years of professional writing experience, strong storytelling, and comfort with SEO, analytics, and WordPress ecosystem.

Qualifications

• 0–2 years of professional writing experience (marketing, blogging, social media, copywriting, internships, or university publications).
• Strategic Velocity: Strong, adaptive storytelling and editing skills with a sharp eye for brand voice, narrative flow, and tone. A high curiosity for leveraging modern AI tools to enhance your creative workflow.
• Data-Informed Auditing: A growth mindset and analytical curiosity—you love seeing how your writing directly impacts business metrics and want to learn how to use data to make smart content decisions.
• Organic strategy: Exposure to or a strong interest in SEO fundamentals and modern digital marketing tools.
• Nice to have: Basic familiarity with Google Analytics, YouTube, Reddit, LinkedIn, Search Console, and the WordPress ecosystem.

Responsibilities

• End-to-End Ownership: Own specific content pieces from initial brief and research through to final publication and performance tracking.
• Story-Driven Copywriting: Partner with senior strategists and subject-matter experts to create high-quality blogs, ebooks, newsletters, web pages, social media, and other marketing content that make complex tech topics engaging and relatable.
• Organic Campaign Alignment: Create and update organic-first content assets that directly support the team's broader traffic and lead-generation goals.
• AI-Augmented Workflows: Use and advocate for modern AI tools to brainstorm angles, outline ideas, and scale content production without losing the human-centric narrative.

Skills

Creative storytelling

Editing

AI tooling familiarity

Brand voice & tone

Data-informed decision making

SEO fundamentals

Google Analytics familiarity

YouTube familiarity

WordPress ecosystem familiarity

Tools

Ahrefs

Analytics dashboards

Job description

Attention writers, my team has an opening!

We’re looking for a creative and AI-driven storyteller to join the team and work alongside us as we build the future of WP Engine.

We engage the most inspired minds to do their best work wherever they work best—powering the freedom to create worldwide.

WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for WordPress, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more. WP Engine’s innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily. Learn more at wpengine.com.

What is Cool About this Job

As a Content Specialist / Writer at WP Engine, you will be a creative partner and catalyst within our content team. This is a rare, foundational opportunity to jump into a modern, strategy-led organization where you will work directly alongside senior content strategists to co-create high-impact campaigns and drive meaningful business growth.

You will take full ownership of content pieces, guiding them from initial concept through to fruition. Your mission is two-fold: First, you will collaborate with senior team members to accelerate our strategic velocity, bringing fresh ideas and engaging narratives to our major marketing initiatives. Second, you will act as a "Content Gardener," leading a data-informed library optimization program. You'll learn to blend compelling storytelling with data, utilizing AI-powered workflows, performance analytics, and organic keyword research to keep our library razor-sharp and perfectly aligned with our latest product innovations. This role is designed as an incredible launchpad, offering deep mentorship, real ownership, and a clear path to mastering data-driven content marketing in the tech B2B space.

The Day to Day

1. Collaborative Strategy & Content Creation

• End-to-End Ownership:Own specific content pieces from initial brief and research through to final publication and performance tracking.
• Story-Driven Copywriting:Partner with senior strategists and subject‑matter experts to create high-quality blogs, ebooks, newsletters, web pages, social media, and other marketing content that make complex tech topics engaging and relatable.
• Organic Campaign Alignment:Create and update organic-first content assets that directly support the team's broader traffic and lead-generation goals.
• AI-Augmented Workflows:Use and advocate for modern AI tools to brainstorm angles, outline ideas, and scale content production without losing the human‑centric narrative.

2. Data-Informed Library Optimization

• Strategic Content Lifecycle Management:Champion the health of our existing content library by proactively identifying high-potential assets to refresh, pivot, or expand.
• Product Innovation Alignment:Keep our audience on the pulse of what's new by updating and evolving key marketing assets to weave new technical rollouts and product features into compelling customer stories.
• SEO & Analytics Mentorship:Work hand-in-hand with senior team members to master tools like Ahrefs and analytics dashboards, using those insights to actively uncover hidden growth opportunities in our library.

Your Expertise

• 0–2 yearsof professional writing experience (marketing, blogging, social media, copywriting, internships, or university publications) with a hunger to learn the business side of content strategy as it relates to the technology industry.
• Strategic Velocity:Strong, adaptive storytelling and editing skills with a sharp eye for brand voice, narrative flow, and tone. A high curiosity for leveraging modern AI tools to enhance your creative workflow.
• Data-Informed Auditing:A growth mindset and analytical curiosity—you love seeing how your writing directly impacts business metrics and want to learn how to use data to make smart content decisions.
• Organic strategy: Exposure to or a strong interest in SEO fundamentals and modern digital marketing tools.
• Nice to have: Basic familiarity with Google Analytics, YouTube, Reddit, LinkedIn, Search Console, and the WordPress ecosystem.

Desired Outcomes & Measures

• Accelerated Strategic Velocity:Successfully integrate into the team workflow, collaborating with senior strategists to co-publish a steady stream of high-impact, story-driven content pieces.
• Manage the Content Library:Create and activate a reliable routine for updating our content library based on performance data, product updates, and marketing priorities.

Perks & Benefits (US)

• Ownership Mindset: Company stock options for every employee.
• Comprehensive Health Coverage: Medical, dental, vision, and life insurance plans with choice and flexibility.
• Fertility Support: Fertility and IVF drug coverage included.
• Financial Wellness: 401(k) with a 4% company match and Company HSA contributions ($750 individual / $1,500 family).
• Peace of Mind: 100% employer-paid short-and-long-term disability insurance.
• Time to Recharge: Generous PTO, 10 paid holidays, 4 company wellness days, and 1 floating holiday.
• Family and Caregiver Leave: Fully paid leave for new parents and caregivers.
• Remote Work Support: $500 one-time home office setup stipend.
• Career Growth: Ongoing education through LinkedIn Learning, Workday Learning, and our Career Growth Portal

Target Starting Base Salary Range: $65,000.00

At WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.

Base Salary Range

$52,000.00 - $71,500.00

We believe that compensation should be reflective of the impact you have within the organization relative to the market value of your role. The estimated base salary range for this position is as listed above. Some roles may also be eligible for overtime pay. Our salary ranges are determined by job role and responsibilities and level. The range displayed on each job posting reflects the minimum and maximum target for salaries for the position nationwide. The actual base pay will vary based on various factors including job‑related skills and individual qualifications objectively assessed during the interview process. Your talent acquisition partner can share more about the total rewards package at WP Engine including any additional total rewards components such as equity, variable pay plans (if applicable), and benefits during the hiring process.