AI-Powered Content Writer & Strategist

WP Engine

United States

Hybrid

USD 52,000 - 71,500

Full time

14 days+

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Benefits offered by this job

Stock options

Health coverage

Fertility support

401(k) match

Disability insurance

PTO & holidays

Parental leave

Home office stipend

Career growth

Job summary

WP Engine in the United States is seeking a Content Specialist / Writer to join our content team as a creative partner and catalyst for data-informed, AI-enhanced storytelling. You will own pieces from concept through publication and work with senior strategists on high-impact marketing campaigns.

Ideal candidates have 0–2 years of professional writing experience, strong storytelling, and comfort with SEO, analytics, and WordPress ecosystem.

Qualifications

0–2 years of professional writing experience (marketing, blogging, social media, copywriting, internships, or university publications).
Strategic Velocity: Strong, adaptive storytelling and editing skills with a sharp eye for brand voice, narrative flow, and tone. A high curiosity for leveraging modern AI tools to enhance your creative workflow.
Data-Informed Auditing: A growth mindset and analytical curiosity—you love seeing how your writing directly impacts business metrics and want to learn how to use data to make smart content decisions.
Organic strategy: Exposure to or a strong interest in SEO fundamentals and modern digital marketing tools.
Nice to have: Basic familiarity with Google Analytics, YouTube, Reddit, LinkedIn, Search Console, and the WordPress ecosystem.

Responsibilities

End-to-End Ownership: Own specific content pieces from initial brief and research through to final publication and performance tracking.
Story-Driven Copywriting: Partner with senior strategists and subject-matter experts to create high-quality blogs, ebooks, newsletters, web pages, social media, and other marketing content that make complex tech topics engaging and relatable.
Organic Campaign Alignment: Create and update organic-first content assets that directly support the team's broader traffic and lead-generation goals.
AI-Augmented Workflows: Use and advocate for modern AI tools to brainstorm angles, outline ideas, and scale content production without losing the human-centric narrative.