Content Writer

Kaseya; North Carolina; On-site; USD 70,000 - 95,000; Full time

Job summary

Kaseya is seeking a Content Specialist for MSP Success content to drive revenue growth and improved go-to-market execution. You will craft engaging MSP-focused content across MSP Success Digital, MSP Success Peer, and MSP Success website, translating technical topics into accessible language.

Lead content from concept to delivery, maintain tone and brand consistency, and collaborate across Strategy, Creative, Digital, and Partner teams to ensure timely, high-quality output that supports partners

Qualifications

• 3+ years in a content marketing role, ideally B2B (gated resources, blogs, webinars, social copy).
• BA/BS in marketing, advertising or communications or equivalent experience.
• 3+ Familiarity with AI and SEO best practices.

Responsibilities

• Contribute original, high-quality content from concept to delivery.
• Maintain consistent tone and messaging across MSP Success channels.
• Translate complex technical information into clear, engaging language.
• Review SME content for grammar, readability, accuracy, SEO and AI optimization.
• Use CMS and workflow tools to manage multiple projects and ensure timely delivery.
• Stay informed on social, AI and SEO trends to guide improvements.
• Collaborate with Strategy, Creative, Digital and Peer teams for alignment.
• Collaborate with MSP partners in content creation where applicable.

Skills

Content marketing

SEO

B2B content

Editing

Education

BA/BS in marketing/advertising/communications

Tools

WordPress

Asana

AI tools (ChatGPT/Gemini)

Job description

About Kaseya

Kaseya is the leading provider of AI-powered IT management and cybersecurity software, serving Managed Service Providers (MSPs) and internal IT organizations worldwide. Our comprehensive platform helps organizations efficiently manage, secure, and automate their IT environments, driving operational efficiency and long-term business success.

Backed by Insight Partners, a leading global software investor, Kaseya has experienced sustained double-digit growth and continues to expand its global footprint. Today, Kaseya supports customers in more than 20 countries and manages over 15 million endpoints worldwide.

Founded in 2000, Kaseya has built a culture centered around innovation, accountability, and results. We are a high-growth, high-performance organization that values individuals who are driven, adaptable, and committed to delivering exceptional outcomes for our customers and teammates alike.

At Kaseya, success comes from embracing challenges, moving with urgency, and continuously raising the bar.

As an MSP Success content specialist, you will play a critical part in enabling MSP partners to grow revenue, improve go-to-market execution, and better leverage Kaseya solutions through high-quality content.

Our team creates marketing collateral for MSP owners and marketing teams to acquire SMB customers, content to inform MSPs through the MSP Success website and instructional content through Success Peer. Depending on the content being created, the target audience will be either Kaseya MSP partners and prospects, or the SMBs that are the MSPs’ target audience.

As a content specialist on the MSP Success Content Team, you will be responsible for developing and delivering content across multiple initiatives and formats. This position offers the opportunity to create content that directly impacts the growth and success of MSP partners.

Success in this role is measured by timely and accurate delivery of content with minimal revisions necessary, content engagement metrics and overall quality of work.

Responsibilities

• Contribute original, high-quality, engagement-driven content from concept to delivery
• Ensure consistent tone, style and messaging across each content type (e.g., MSP Success Digital, MSP Success Peer and MSP Success website)
• Translate complex technical or service information into clear, engaging language for the target audience.
• Review and refine SME-created content for grammar, readability, accuracy, SEO and AI optimization (AIO), and compliance with brand voice guidelines and standards, where applicable.
• Use CMS and workflow tools (e.g., MSP Success Partner Portal, WordPress, Asana, and AI-assisted content tools like ChatGPT or Gemini) to manage multiple projects simultaneously and ensure timely delivery.
• Stay informed on social media, AIO and SEO trends, and content performance insights to guide continuous improvement.
• Collaborate internally with Strategy, Creative, Digital and Peer teams to ensure content aligns with visual and functional best practices.
• Collaborate externally with MSP partners in the content creation process where applicable.

Required qualifications for this role

• 3+ years of experience in a content marketing role (ideally in a B2B environment) with experience creating various types of written content such as gated downloadable resources, blogs or long-form articles, webinar decks and scripts, social media and ad copy, and video scripts
• BA/BS degree in marketing, advertising or communications or equivalent work experience
• 3+ Familiarity with AIO and SEO best practices

Preferred qualifications

• Excellent written and communication skills
• Experience creating partner-facing or enablement content
• MSP or IT industry experience
• Deep familiarity with cybersecurity/IT topic'
• Ability to multitask and take on multiple assignments simultaneously
• Meticulous attention to detail
• Excellent organizational and analytical skills

Additional information

Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.