Content Writer

Innovatelabs; Cary (NC); On-site; USD 71,000 - 99,000; Full time

Benefits offered by this job

Coaching programs

Flexible benefits

Job summary

InnovateLabs in Cary, NC is seeking a Growth-focused Content Writer with 3+ years of Growth Hacking to own demand generation. You'll craft cold-outreach copy, decode buyer behavior in NC, and drive a growing sales pipeline.

You'll work with marketing and coaching teams to optimize campaigns and messaging, while enjoying a flexible benefits package. This temporary opening offers a competitive floor salary with coaching support.

Qualifications

• 3+ years of Growth Hacking experience in a relevant field.
• Ability to draft effective cold-outreach copy for mid-level buyers.
• Strong prospecting via calls, emails and social selling.
• Familiarity with Cary, NC sales/marketing landscape.

Responsibilities

• Decode why NC buyers say yes and double down on it.
• Draft cold-outreach copy that survives a mid-level buyer's inbox.
• Prospect via cold calls, emails, and social selling to fill the temporary pipeline.
• Bridge Demand Generation reporting and tell the story to the CMO.
• Pair coaching insight with gut feel to rank the hottest leads.
• Chase warm referrals before competitors in Cary.
• Tune ad creative to lower cost-per-lead.
• Identify and pursue new business opportunities throughout NC.

Skills

Growth hacking

Cold outreach

Prospecting

Market awareness

Tools

Semrush

Job description

Think of this Content Writer job at InnovateLabs as part strategist, part hunter, all results, with Mailchimp sharpening every move. We're looking for 3+ years of Growth Hacking; in return you'll get $71,000 - $99,000, ownership, and a team worth joining.

Key Responsibilities

• Decode why NC buyers say yes and double down on it
• Draft the cold-outreach copy that survives a mid-level buyer's inbox
• Prospect via cold calls, emails, and social selling to fill the temporary pipeline
• Bridge Demand Generation reporting and the story your CMO needs to hear
• Pair Coaching insight with gut feel to rank the hottest leads
• Chase down warm referrals before competitors in Cary get the call
• Tune the ad creative until the sales marketing cost-per-lead drops
• Identify and pursue new business opportunities throughout NC

What You'll Bring

• A NC work history, or strong reasons you'll thrive here anyway
• A bias toward asking the dumb question before the expensive mistake
• Familiarity with the Cary market and local sales marketing landscape
• 5+ years navigating the politics that sales marketing work attracts
• Self-direction that survives a quiet Slack channel
• The reliability that lets a manager stop checking in
• Comfort owning sales marketing decisions in a NC market

We're InnovateLabs — a detail-loving Cary, NC outfit that treats Semrush less like a feature and more like a craft. We keep our process light so engineers can spend their energy on Growth Hacking and Coaching, not bureaucracy.

Picture $71,000 - $99,000 as the floor, not the ceiling, with growth coaching and a benefits package that actually flexes around your life.

We stamped it current today; the temporary opening is genuinely accepting candidates.