Sr Marketing Manager

Powermatic; La Vergne, Northern (TN, KY); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive pay

Annual bonuses

Medical/dental/vision benefits

Life & disability

Telehealth from Day 1

Career development

Team events

Job summary

JPW Industries is seeking a Senior Marketing Manager to own channel marketing strategies and integrated campaigns across distributors, direct channels, and field initiatives. You will design and run campaigns that drive demand, pipeline, and revenue while collaborating with Sales, Product, Service, and RAM Team.

The role requires 5+ years of B2B marketing with demand gen and revenue accountability, plus experience with Salesforce, HubSpot, Pardot, and strong analytical skills.

Qualifications

• 5+ years of B2B marketing experience with demand generation and revenue accountability.
• Bachelor's degree in Marketing or related field.
• CRM and marketing automation platforms (Salesforce, HubSpot, Pardot) experience.
• Strong analytical ability to translate data into strategy.
• Industrial, manufacturing, or tools markets experience preferred.

Responsibilities

• Own channel-specific marketing strategy targeting high-value segments via distributors, direct channels, and field initiatives.
• Design and run integrated, multi-channel campaigns from concept to launch and measurement.
• Track KPIs, ROI, and provide recommendations to improve performance.
• Collaborate with Sales, Product, Service, and RAM Team to deliver field-ready tools and programs.
• Partner with external agencies to maximize marketing impact and budgets.

Skills

Demand generation

Revenue accountability

Analytical thinking

Communication

B2B marketing

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

HubSpot

Pardot

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Sr Marketing Manager

Full Time Management La Vergne, TN, US

14 days ago Requisition ID: 1364

Senior Marketing Manager

Location: Nashville, TN or Remote

Brands: Jet, Powermatic, Wilton, Edwards, Baileigh, Axiom

At JPW Industries, we don't just build products, we build careers.

Own the campaigns that turn demand into revenue for the tools professionals trust.

This is a builder's seat. You will design and run the channel strategies and integrated campaigns that put JPW's industrial tools in front of the right end users, generate qualified pipeline, and help our sales teams close it. If you are data-driven, restless about results, and energized by moving fast across a lot of moving parts, you will thrive here.

JPW Industries is a roughly $300M leader in woodworking and metalworking machinery and tools, home to Jet, Powermatic, Wilton, Edwards, Baileigh, and Axiom. Our brands are trusted in workshops and on shop floors across the country. You will help extend that leadership by connecting our products to the professionals who depend on them every day, across distributors, direct channels, and the field.

What You Will Own

• The channel-specific marketing strategy that targets high-value segments through distributors, direct channels, and field initiatives.
• Integrated, multi-channel campaigns from concept to launch to measurement, tied directly to revenue and margin goals.
• The performance story: the KPIs, the ROI, and the recommendations that decide where the next marketing dollar goes.
• The cross-functional partnerships with Sales, Product, Service, and the RAM Team that turn strategy into field-ready execution.

Your First Year: What Success Looks Like

• You have launched integrated campaigns across at least two priority end-user segments and can show the qualified leads and pipeline they generated.
• Sales sees Marketing as a growth partner, with messaging, tools, and assets aligned to their priorities and margin goals.
• You have a clear, trusted reporting rhythm that ties campaign KPIs and SBU-level performance to ROI, with optimizations already made based on the data.
• You have built strong working relationships with our external agencies and are measurably getting more impact out of every marketing investment.

How You'll Spend Your Time

Drive Revenue Through Channel-Specific Strategy

• Develop and execute marketing plans that target high-value end-user segments through distributors, direct channels, and field initiatives.
• Align marketing activities with sales priorities to hit revenue and margin goals.

Build and Optimize Integrated Campaigns

• Design and deliver multi-channel campaigns spanning digital advertising, email, promotions, social media, content, trade shows, and distributor programs to generate demand and brand awareness.
• Keep messaging aligned across every touchpoint for a consistent brand experience.

Turn Data Into Decisions and Partnerships Into Results

• Track and analyze campaign KPIs, SBU-level sales performance, and customer-level metrics to evaluate marketing effectiveness.
• Report on performance, insights, and ROI, and recommend optimizations based on what the data shows.
• Partner with Sales, Product Management, Service, and the RAM Team to deliver targeted tools, assets, and programs for field execution.
• Work closely with external agencies to maximize the impact of marketing investments.

What You Will Bring: Expertise. Knowledge. Drive.

• Education: Bachelor's degree in Marketing, Business, or a related field.
• Experience: 5+ years of B2B marketing experience with an emphasis on demand generation and revenue accountability.
• Technical Skills: Proficiency in CRM and marketing automation platforms such as Salesforce, HubSpot, Pardot, or similar.
• Analytical Ability: Demonstrated ability to analyze data and use it to drive decisions and strategy.
• Industry Knowledge: Experience with industrial, manufacturing, or tools markets is strongly preferred.
• Communication: Clear, concise, and persuasive in both written and verbal communication.
• Work Setup and Travel: This is a hybrid role based in Nashville, TN, with regular time in the office. Occasional travel is expected for trade shows, distributor programs, and field initiatives. Working extended or flexible hours may be requested occasionally.

How You Will Show Up: Our "We Are One" Values

• Accountability (We Keep Score & Play to Win): You take extreme ownership of outcomes and hold yourself to the number.
• Problem Solving & Innovation (We Believe in Innovation): You tackle challenges with creativity and a solutions-first mindset.
• Communication & Integrity (We Act with Integrity): You are clear, honest, and persuasive, and do what you say.
• Decision Making (We Think Customer First): You use data and the customer's needs to guide strategy and prioritize the work.
• Agility & Resilience (We Keep Score & Play to Win): You thrive in change and adapt quickly as priorities evolve.
• Collaboration & Inclusion (We Win as a Team): You partner across Sales, Product, Service, and agencies to get the win together.

Why JPW Industries? Lead. Innovate. Deliver.

• Competitive Pay + Annual Bonuses
• Comprehensive Benefits: medical, dental, vision, life, disability, and telehealth from Day 1.
• Career Development & Learning Opportunities
• Team Member Appreciation Events
• A Culture That Values Integrity, Teamwork & Innovation

Ready to Build?

At JPW Industries, we don't just build products, we build careers!

JPW Industries is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.