Content Strategist — SEO & Storytelling for B2B

Procore Technologies, Inc.; Austin (TX); Remote; USD 90,000 - 124,000; Full time

Benefits offered by this job

Equity compensation

Bonus incentive

Job summary

Procore Technologies, Inc. in Austin, TX is seeking a Content Strategist to build connected web experiences and content journeys that help construction professionals solve problems with authoritative storytelling and data-driven insights.

You will own content strategy, collaborate with product marketing, campaign managers, and brand teams, optimize for SEO and AI search, and measure impact on pipeline while respecting high standards of quality and judgment.

Qualifications

• 3 to 5 years of experience in content strategy, content marketing, editorial, or a related field.
• A portfolio of published work across funnel stages, connected into a journey.
• A firm grasp of SEO and AEO fundamentals.
• Experience interviewing subject matter experts and translating complex topics into clear language.
• Experience using AI tools to improve efficiency with sound judgment on human storytelling value.
• High bar for quality, judgment, and commitment to progress and continuous improvement.
• Experience in the construction industry is helpful but not required.

Responsibilities

• Plan and write authoritative articles that educate readers and show how Procore helps.
• Set content strategy for topic areas using audience questions, search data, and performance data.
• Create content that earns visibility in search and AI search with clear pathways to next questions.
• Connect content into journeys across the website with cross-functional teams.
• Partner with brand and web teams to produce assets and experiences driving engagement.
• Measure content impact on pipeline and test hypotheses to improve results.
• Schedule and conduct remote interviews with industry experts and build a knowledge bank.

Skills

Content strategy

SEO

Editorial process

Cross-functional collab

Storytelling

Education

Bachelor's degree or equivalent

Tools

AI tools

Job description

Procore Technologies, Inc. in Austin, TX is seeking a Content Strategist to build connected web experiences and content journeys that help construction professionals solve problems with authoritative storytelling and data-driven insights.

You will own content strategy, collaborate with product marketing, campaign managers, and brand teams, optimize for SEO and AI search, and measure impact on pipeline while respecting high standards of quality and judgment.