Content Strategist (Remote) - SEO & AI-Driven B2B

Procore Technologies, Inc.; United States; Hybrid; USD 203,000 - 248,000; Full time

Benefits offered by this job

Equity compensation

Bonus incentive

Job summary

Procore Technologies is seeking a Content Strategist to build connected web experiences and content journeys for construction professionals. You will partner with product marketing, advocacy, brand, and web teams to drive pipeline through storytelling and data-driven insights.

You’ll report to the Senior Content Manager and base yourself in Austin, TX with consideration for highly qualified remote candidates.

Qualifications

• Bachelor’s degree in English, Communications, Journalism, Marketing, or related field.
• 3–5 years of experience in content strategy, content marketing, editorial, or related field.
• A portfolio of published work showing projects or a body of work across funnel stages, connected into a journey.
• A firm grasp of SEO and AEO (Answer Engine Optimization) fundamentals.
• Experience interviewing subject matter experts and translating complex topics into clear language.
• Experience using AI tools to improve efficiency, with strong judgment on where human stories and perspectives matter most.
• High bar for quality, sound judgment, a strong point of view supported by results.
• Experience in the construction industry is helpful, but not required.

Responsibilities

• Plan and write authoritative articles that educate readers, frame their challenges, and show how technology and Procore can help.
• Set content strategy for topic areas using audience questions, search data, and performance data to decide what to create and say no to.
• Create content that earns visibility in search and AI search by answering questions comprehensively and giving readers pathways to the questions they’ll ask next.
• Connect content into clear journeys across our website, working with product marketing, customer advocacy, and campaign teams so readers always have a next step.
• Partner with the brand and web teams to produce creative assets and web experiences that drive engagement beyond words on a page.
• Measure how your content contributes to pipeline and pipeline efficiency, test new hypotheses, and turn what you learn into proposals that improve results.
• Schedule and conduct remote interviews with industry subject matter experts, and build and maintain a knowledge bank of insights, stories, quotes, and data points.
• Use AI tools judiciously to work more efficiently and surface the knowledge bank insights that elevate each piece, while putting human stories, perspectives, and judgment first.

Skills

Content strategy

SEO/AEO

Cross-functional collaboration

Interviewing SMEs

AI tools usage

Quality judgment

Education

Bachelor’s degree in English, Communications, Journalism, Marketing, or related area

Tools

AI tools

Job description

Procore Technologies is seeking a Content Strategist to build connected web experiences and content journeys for construction professionals. You will partner with product marketing, advocacy, brand, and web teams to drive pipeline through storytelling and data-driven insights.

You’ll report to the Senior Content Manager and base yourself in Austin, TX with consideration for highly qualified remote candidates.