Construction Content Strategist & SEO Leader

Procore Technologies, Inc.; Austin (TX); Ibrido; USD 203.000 - 248.000; Tempo pieno

Descrizione del lavoro

Procore Technologies, Inc. is seeking a Content Strategist to build connected web experiences and content journeys for construction professionals.

You will collaborate with product marketing, campaign managers, customer advocacy, brand, and web teams to drive pipeline through authoritative storytelling and data-driven insights. You will lead content strategy, optimize for SEO and AI search, and partner with multiple teams to create engaging content that guides readers to the next step and

Competenze

• Bachelor's degree in English, Communication, Journalism, Marketing, or another related area of study, or equivalent practical experience.
• 3 to 5 years of experience in content strategy, content marketing, editorial, or a related field.
• A portfolio showing projects or a body of work across funnel stages, connected into a journey.
• Firm grasp of SEO and Answer Engine Optimization fundamentals.
• Experience interviewing subject matter experts and translating complex topics into clear language.
• Experience using AI tools to improve efficiency with human stories and judgment.

Mansioni

• Plan and write authoritative articles that educate readers, frame challenges, and show how Procore can help.
• Set content strategy for topic areas using audience questions, search data, and performance data.
• Create content that earns visibility in search and AI search by answering questions and guiding readers to next steps.
• Connect content into clear journeys across our website with cross-functional teams.
• Partner with brand and web teams to produce creative assets and web experiences that drive engagement beyond words on a page.
• Measure content impact on pipeline, test hypotheses, and propose improvements to results.
• Schedule and conduct remote interviews with industry experts and build a knowledge bank of insights.

Conoscenze

Content strategy

SEO

Editorial

AI tools

Interviewing SMEs

Formazione

Bachelor's degree in English, Journalism, Marketing or related area

Descrizione del lavoro

Procore Technologies, Inc. is seeking a Content Strategist to build connected web experiences and content journeys for construction professionals.

You will collaborate with product marketing, campaign managers, customer advocacy, brand, and web teams to drive pipeline through authoritative storytelling and data-driven insights. You will lead content strategy, optimize for SEO and AI search, and partner with multiple teams to create engaging content that guides readers to the next step and