Content Strategist, Help Center — AI & Data-Driven Impact

Meta; Seattle (WA); On-site; USD 120,000 - 177,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta is seeking an experienced Content Strategist for the Help Center to develop and optimize self-serve content across Meta products. You’ll partner with product, ops, and legal teams to create a reliable source of truth for product launches and train AI models for scalable support.

You will manage multi-faceted content projects, test new AI-driven workflows, and use data to drive improvements in content quality and retrieval-augmented generation.

Qualifications

• 5+ years of content strategy experience, including content creation, management, and editing.
• 3+ years of experience in one or more of these areas: help and support content, content management systems and workflows, online operations at a tech company.
• Experience managing multiple concurrent projects through ambiguity and competing priorities, meeting tight and frequently changing deadlines.
• Experience using AI tooling to complement content workflows.
• Experience building or evaluating AI model training datasets, engineering prompts, or assessing model output quality.
• Experience tracking, analyzing and reporting on content metrics to improve platform and model performance.

Responsibilities

• Explain complex product and policy concepts in simple, jargon-free language using Meta's voice, producing clear, concise help content structured for both human readers and machine retrieval
• Partner with product, operations, legal teams and technical subject-matter experts to test products and build a reliable source of truth for product launches
• Build the golden sets that train AI support models, then evaluate the model's output for quality and accuracy, including failure-state testing, and translate findings into content and model improvements
• Develop LLM-as-a-judge and engineered prompts that automate AI response evaluations at scale
• Use data to drive decisions with cross-functional partners and leaders on complex content and AI-support initiatives, building buy-in for new approaches to the support experience

Skills

Content strategy

Content management

Editing

AI tooling

Data analysis

XML editing

Tools

Content Management Systems

XML editors

Job description

Meta is seeking an experienced Content Strategist for the Help Center to develop and optimize self-serve content across Meta products. You’ll partner with product, ops, and legal teams to create a reliable source of truth for product launches and train AI models for scalable support.

You will manage multi-faceted content projects, test new AI-driven workflows, and use data to drive improvements in content quality and retrieval-augmented generation.