Content Strategist - Help Center & AI Training Data

Meta; Austin (TX); On-site; USD 120,000 - 177,000; Full time

Job summary

Meta is seeking a Content Strategist for the Help Center to craft self-serve content across Meta products, ensuring accuracy and retrieval efficiency. You will collaborate with product, legal, and operations teams to test launches and build trusted content for AI-driven support.

You will design evaluation frameworks and prompts, train AI models, and monitor content performance using metrics to improve the user experience and scale support operations.

Qualifications

• 5+ years of content strategy experience, including content creation, management, and editing.
• 3+ years in help and support content, content management systems and workflows, online operations at a tech company.
• Experience managing multiple concurrent projects through ambiguity and changing deadlines.
• Experience using AI tooling to complement content workflows.
• Experience building or evaluating AI model training datasets, prompts, or assessing model output quality.
• Experience tracking, analyzing and reporting on content metrics to improve platform and model performance.

Responsibilities

• Explain complex product and policy concepts in simple, jargon-free language using Meta's voice, producing clear, concise help content structured for both human readers and machine retrieval.
• Partner with product, operations, legal teams and technical subject-matter experts to test products and build a reliable source of truth for product launches.
• Build the golden sets that train AI support models, then evaluate the model's output for quality and accuracy, including failure-state testing, and translate findings into content and model improvements.
• Develop LLM-as-a-judge and engineered prompts that automate AI response evaluations at scale.
• Use data to drive decisions with cross-functional partners and leaders on complex content and AI-support initiatives, building buy-in for new approaches to the support experience.

Skills

Content strategy

AI tooling

Technical writing

Content optimization

Cross-functional collaboration

Tools

XML editing

Content management systems

Job description

Meta is seeking a Content Strategist for the Help Center to craft self-serve content across Meta products, ensuring accuracy and retrieval efficiency. You will collaborate with product, legal, and operations teams to test launches and build trusted content for AI-driven support.

You will design evaluation frameworks and prompts, train AI models, and monitor content performance using metrics to improve the user experience and scale support operations.